Monika Rudijono Appointed as New Managing Director of Vidio
Monika previously served as CMO of Lazada Indonesia
Monika Rudijono was officially appointed as the new Managing Director of Vidio as of October this year. In his newly formed position, he will be tasked with overseeing the day-to-day operations of this most popular local OTT platform. He will report directly to Sutanto Hartono, CEO of Vidio and Deputy President Director of the Emtek Group. Previously, he served as Marketing Chief Lazada Indonesia for more than 3 years.
Monika is a veteran with over 20 years of experience in the industry. A graduate of UC Berkeley, he has previously held several high-level marketing positions, including President of the Gray Group. Monika started her career in technology when she led Uber Indonesia until she finally joined Uber Grab.
During his stint at Lazada, he oversaw several marketing campaigns, including collaborations with Brightspot Market, Pakuwon Group, EVOS Esports team, and MasterCard.
Menurut data dari Media Partners Asia pada tahun 2020, Vidio memiliki sekitar 1,1 juta pengguna berbayar secara nasional. Platform ini bersaing langsung dengan pemain regional dan global untuk menjadi pemuncak di industri OTT Indonesia. Vidio fokus pada siaran olahraga (sepak bola, bola basket, dan F1), Asia, dan konten asli lokal.
-Original article in English, translated by Kristin Siagian
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