Coil Strategy Exploring Cooperation with Online Media

Aspiring to strengthen reporting integrity and combat fake business news in Indonesia, Coil and SWA collaborated. One of the results of the collaboration is the publication of SWAOnline news content for the coil platform. This collaboration is the first partnership built by Coil with other media in Indonesia.

Hugo Diba as the CEO of coil said, "Besides the increasing number of social media users, nothing has really changed the media industry in the last 18 years. As media, we have a responsibility to be more than just a business entity. We must also be the driving force behind the nation with reliable information. This is how our partnership with SWA works."

This collaboration is unique, because both are online media, but delegate publication content to one party. Responding to this matter, the CMO of the coil Andrias Ekoyuono explained the business model scheme that was applied:

"spool is distribution & monetization channel addition to the media. Indeed, there is an established business model that is expected to benefit the media working together. The details are discussed together in the framework of strategic cooperation."

Andrias also explained that Coil wants to present another distribution channel for their content. So far, apart from being displayed on online pages belonging to related media, content is usually published through other channels such as social media or social media aggregator platform, the coil wants to be present as an additional channel for distribution and monetization.

Mentioned another idea of ​​this partnership is to make SWAOnline more amplified and take the attention away from other websites spreading the news hoax for political reasons or other misleading stories.

Coil wants to provide quality content to audience the right way, so that the coil opens collaboration with other media that do have content for the segment audience certain," continued Andrias.

Will continue to collaborate with several other online media

Andrias also said that apart from SWAOnline, Coil will also establish similar partnerships with several other online media. Already in pipeline, but for now it can not be stated in detail which online media will join next. Existing content from the media is considered appropriate to be presented in the coil, because it has gone through a strong moderating process from the editorial and has the credibility to be presented to the public. audience.

“The mission of the coil delivery of quality content to the right audience. From there there are many things that we can discuss, for example related to quality, every reader has different expectations. From the coil side, we want to deliver content without fake data or hoax. So there are several layers of filters that we apply,” said Andrias.

So currently the composition of content creators in the coil consists of in-house journalist, user-generated and also online media.

"From the media, we think that it is of high quality. If from user we facilitate from the internal team moderation. User also given the opportunity to report content that is less useful. In terms of technology, we also continue to move to maintain the content," concluded Andrias.