INVISEE Mutual Fund Purchase Solution Targets 100.000 Investors This Year

Financial technology is predicted to be one of the most crowded and promising areas in the future. Of the many emerging financial technology services, INVISEE is a service that offers easy access to a variety of mutual fund products.

INVISEE was first established in 2015, then officially registered with the OJK in November 2016. Its own operations officially started in early 2017. INVISEE is run with the hope of helping improve financial literacy of novice customers, especially mutual fund products with easy access, affordable nominal, and financial planning assistance.

"The problem behind the creation of INVISEE is that the number of mutual fund investors in Indonesia is quite low compared to other countries. This is due to the lack of access and information on these investment products," explained the INVISEE Sales & Marketing Team Rusdan Trendyano.

In the same segment, INVISIE will join other technology services such as Bareksa in collaboration with Bukalapak and Tokopedia.

Features offered

INVISEE understands that people are now getting used to online transactions along with the growth of e-commerce services in Indonesia. In practice, INVISEE was created by adopting the experience of shopping and transacting e-commerce.

INVISEE is equipped with a Shopping Cart feature for mutual fund purchases and an auto-debit feature to make it easier for customers or customers to buy regularly. Currently, there are several mutual fund products offered, ranging from money market mutual funds, fixed income mutual funds, mixed mutual funds, and equity funds.

There is also a Goal Planner feature, a feature intended for investors to design, manage, and manage their investments so that they can monitor their investment developments more optimally.

"INVISEE can help young workers to manage their finances so that they can be optimal in realizing their goals on the financial side," explained Rusdan.

Optimistic with the community's welcome

A year on, INVISEE is quite sure of what it wants to achieve. Rusda explained, currently they are in a positive condition. The growth of investors and transactions reached 25% with each investor having an average mutual fund account of IDR 2 million.

This condition makes INVISEE set a target to get 100.000 investors by the end of the year with managed funds above IDR 200 billion.