Groupon Survey: Indonesian Consumers Love Holiday Shopping Via Mobile

It's no secret that the holiday season is almost here to encourage many people to shop and buy gifts. Groupon, as one of the big players in the industry e-commerce, has just conducted a survey with the theme of holidays in 12 countries that are its market coverage, including Indonesia. The results are quite interesting, especially for Indonesia, which in the survey report is stated as a country where consumers are stated to have a high interest in giving the most attractive gifts to their relatives through mobile devices. mobile devices. What were the results of the full Groupon survey like?

Through official releases sent to our editors, consumers in Indonesia have a high enough interest in shopping for holiday necessities such as gifts and so on through devices. mobile devices as smartphone and tablets too. It is noted that around 66% of respondents intend to buy gifts through mobile devices, this figure is also in fact accompanied by the value of spelt a budget of 22% of the total budget for buying gifts by shopping online. This figure is the second highest number after Malaysia in the Asia-Pacific survey area.

From this, other interesting things were found which can conclude that the condition of the Indonesian market is getting worse melek with a digital lifestyle. Explained again, purchases made through online and mobile devices, can account for more than half (53%) of the gift budget. This figure is higher than the conventional shopping lifestyle which is only 37%.

“Our survey results show that Indonesia is leading the region with their enterprising habits of gift-giving and online shopping via e-mail smartphone and tablets,” said Indrasto Budisantoso, CEO of Groupon Indonesia. He added that the company itself will significantly continue to develop its services in facilitating customer needs in shopping online especially during the holiday season.

“Groupon Indonesia is committed to providing the best offers for both products and travel experiences to make consumers' lives more enjoyable. And it seems that this result was approved by 54% of respondents who stated that they could find original and unique gifts on Groupon, while 57% of respondents stated that they used the Groupon Indonesia mobile application to shop throughout this holiday season," said Indrasto in an official statement.

What was the result of Groupon's survey in the "Groupon Asia Pacific (APAC) Holiday Season Survey" clearly provided fresh air that the e-commerce industry in Indonesia in fact continues to grow significantly. Although it still comes from one point of view, at least the future of Indonesia's e-commerce growth can be glimpsed early on. But the question is whether this will survive, grow, or will it decline? Of course, what can determine the final result is the role of the e-commerce industry players who are not only the organizers but also the parties who educate the market widely, especially in Indonesia.

[photo illustration from: Shutterstock]