Expansion is Carsome's Key Strategy to Expand the Used Car Sales Ecosystem in Indonesia
DailySocial discusses with Carsome Indonesia Country Head Delly Nugraha
In recent years, the growing used car market in Indonesia has gradually become more structured due to the availability of more flexible financing terms, standardized and authorized dealer channels, and better information transparency. This is also supported by the presence of online platforms and marketplaces that present different concepts in an effort to maximize market potential.
One of the platforms for buying and selling used cars that is also familiar in the automotive world is Carsome. Starting to enter the Indonesian market around 2017 with a business model consumer-to-business (C2B), Carsome provides a website-based platform for people to sell their used cars. During approximately 4 years of operation, the company has recorded a number of achievements and continues to have ambitions to expand its service range.
The DailySocial team had the opportunity to directly discuss with Carsome Indonesia Country Head Delly Nugraha regarding the company's business journey and strategy going forward. Talking about the used car sales industry, now it's more highlighted awareness. Delly also revealed that the concept of used car e-commerce, like Carsome, is actually still very new both in Indonesia and Southeast Asia. That's why the level of consciousness or awareness from potential customers still relatively low.
"We are still in the construction stage awareness. Until now we are still optimistic, especially in Indonesia. The biggest support comes from the size of the population, the fairly large growth in the middle class, as well as a shift in references and purchasing power of used cars in general, shows that the market potential is still huge," he said.
Business expansion strategy
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