Indomaret Becomes the First Partner of Google Play Gift Card Sales in Indonesia (UPDATED)

Google is finally playing directly in the application consumption retail market in Indonesia with cooperating with Indomaret, as an initial partner, to sell Gift card Google Play physically. Currently they provide 3 types of denominations, 150 thousand, 300 thousand, and 500 thousand Rupiah. Expected sales Gift card di more than 12 thousand networks Indomaret can encourage easier content consumption.

So far, in addition to using a credit card, Google has partnered with Telkomsel, XL Axiata, and Indosat Ooredoo for the scheme carrier billing. Google Play in Indonesia can be consumed to buy content on the Play Store, Play Books, Movies, and Newsstand. The only service that hasn't been officially signed in yet is Play Music.

Android is the most dominant smartphone platform in Indonesia for now and Google's efforts to publish Gift cardin physical form is the form diversification of payment methods to reach a wider audience (and greater income).

Compared to the iOS platform, the level of content consumption of Android users tends to be lower. This results in higher revenue generation for iOS developers. Publishing Gift cardphysique such as this adds payment options in Indonesia, where the penetration rate of credit cards is only around 3-4% of the total population.

If I could give a suggestion, denominations under 100 thousand Rupiah, for example 25 thousand and 50 thousand Rupiah, should bring even higher consumer interest.

Update: Google confirmed that Gift card which are sold at Indomaret not in physical form, but through outlets that provide i-Kios machines. The following is a guide to redeem voucher codes or promotions on Google Play https://support.google.com/googleplay/answer/3422659?hl=id.