Want a Growing Business? Check out 8 Tips for Managing a Productive Reseller

All business owners certainly want their business to grow. Business development can bring high business income with abundant profits. One way to develop a business that can be applied is through reseller.

Reseller is a retailer that assists businesses in marketing and selling products to a wider range of customers. The goal is to increase and accelerate sales of business products.

When a business owner decides to have a reseller, the business owner needs to build a good relationship so that the cooperation can be royal and productive. Here are some tips for business owners in managing resellers. Check out the reviews.

8 Ways to Manage Resellers for Business Owners

Good reseller management can provide benefits for business owners. One of them is upgrading brandawareness, saving business operational costs, reaching local consumers to expand the network of more retailers.

Therefore, here are seven tips for managing resellers well:

1. Build Effective Communication

The most basic but important thing is to build communication with resellers effectively. You can start by creating a special group on a mutually agreed upon platform, for example on WhatsApp, Telegram, Line and others.

Then, provide clear directions in a coordinated manner to the resellers. Besides that, build a cool discussion with them. As a business owner, you can accumulate criticism and suggestions from resellers. That way, resellers will appreciate your business.

2. Define Roles and Responsibilities

When owning a reseller, it is important for the business owner to clearly define the roles and responsibilities that the reseller needs to perform. Business owners need to set limits on who is responsible for what, how much control the reseller has over your service or product, and so on.

3. Form Routines

So that communication and coordination with resellers can be structured, business owners can initiate routines by clearly establishing routine schedules. The routine form can be related to business operational plans. For example, order deadlines, delivery deadlines, commission payment deadlines, and so on.

4. Set Targets

Set your expectations as a business owner for resellers, which need to be agreed before the partnership period begins. These expectations can be related to quota targets, closed transactions, total sales, revenue, and so on. Setting the right expectations will create a good relationship between business owners and retailers.

5. Give Rewards

Not limited to setting targets, business owners also need to give the best appreciation to resellers when they achieve or even exceed the expected targets. Giving rewards can motivate resellers to continue to improve their performance. The rewards offered can be in the form of money, products, vouchers, or holiday tickets abroad and so on.

6. Provide Consulting Services

In doing business, every business person, including resellers, may encounter problems or obstacles. Sometimes, resellers need the help of a business owner to help them find a solution. That way, you will also get insight about market needs and product shortages in more detail.

7. Regular Training

Where possible, business owners can provide business-related training to their resellers. The training aims to develop skill and Knowledge resellers, so that they can have a good impact on the business in the future.

8. Use Supporting Applications

To facilitate the management of resellers and various accompanying elements. Well, some of the applications that can be used can be read at This article.

These are a series of tips for business owners in managing resellers so that their business can grow.