How to Research Products on Facebook, Important Before Selling!

Product research This is an important step for every business actor. The goal is to find out the latest market trends, starting from the products that are most needed, most liked to the most sought after by today's society.

Not only that, product research can also find out what the quality of a product is, the use of the product, to the potential of the product for now and in the future. Thus, business actors can estimate the profit prospects of the products to be sold.

There are many ways to do your own product research. Most easily, business actors can take advantage of digital platforms when doing research. For example, making use of the information in social media, by doing product research on Facebook.

How To Know Facebook's Best Selling Products

Facebook is one of the most popular social media with the most users today. So that it is suitable as a forum for exchanging information, including those related to the online buying and selling business online.

Moreover, currently Facebook supports business actors through its buying and selling feature, the Facebook Marketplace. This feature can be used by Facebook users, to offer and find a product.

So, how do business actors do product research on Facebook?

• Have a Facebook Account

First of all, make sure first, you already have an account Facebook. If so, you can directly login to your existing Facebook account. Next, you can follow the product research steps, as follows:

• Know the Target Market

This target market is a group of consumers who will be the target of business actors, to buy their products. This target market will be related to the type of product being sold, to the right platform to be used as a place to sell.

For example, the platform that will be a place to sell is Facebook Marketplace. The average Facebook users you find are married adults. So, that's your target market.

That way, you will also get an idea regarding the type of product to be sold. For example, you can sell household appliances, vehicle equipment, to other things that are relevant to the target market.

• Monitor Buying and Selling Trends on Facebook

After knowing the target market, the description of the types of products being sold may still be too broad. So, you need a more focused picture of the specific product to be sold. To find out, you can monitor buying and selling trends that are currently busy on Facebook.

You can do this by joining relevant groups with the target market. In addition, you can also monitor special keywords that are commonly used by sellers on Facebook. For example, keywords: promos, buy now, discounts, free shipping, and the like.

• Trend Validation with Google Trends

After understanding your target market and seeing product trends on Facebook, make sure you have several options for trending products to sell. That way, you can validate the trend, through Google Trends.

With Google Trends, you can find out how often the product appears on the Google search engine, from time to time. From there, you can select which products have the most potential to sell.

• Check Competitor Prices on Facebook Marketplace

Next, you can check the prices of competitors' products, so you can consider the prices of the products to be sold. This is very important to do to determine future marketing strategies.

If you know that competitors' prices are the same, then you need to strengthen your brand positioning so that consumers have a reason to choose your product later. Any competitor's prices can be checked via Facebook Marketplace or other marketplaces.

How Facebook Marketplace Works

Basically, the way Facebook Marketplace works is similar to other marketplaces. Product sellers simply upload product photos along with their descriptions to the Marketplace Facebook page. Buyers can directly contact the seller, via Facebook Messenger.

When users want to start selling on Facebook Marketplace, users simply click the 'Marketplace' icon on the main page, then select 'Create New Listing'. Users can also choose the type of listing according to the product to be sold.