Practical Ways to Add Product Videos on Tokopedia

In selling online at marketplace, competition is getting tougher day by day. For sellers, it is important to differentiate themselves from competitors and offer potential buyers a better shopping experience. One tool that most sellers probably forget about is product videos. Product videos have great potential to help buyers become more familiar with the products they want to buy.

In this article, we will discuss why product videos are very important in selling online and how to add product videos on Tokopedia.

Why Are Product Videos Important?

Provides a Clearer Picture

Product photos can provide a basic overview of the product, but product videos can provide a more complete picture. With video, buyers can view the product from different angles, get a better look at the size of the product, and get a more realistic picture of how the product is used.

Presenting Products in Context

Product videos allow sellers to show products in the context of their use. For example, if you sell clothes, you can show videos of people wearing those clothes so potential buyers can see how the clothes will look on their own bodies.

Addressing Uncertainty

Potential buyers often hesitate before purchasing online products because they cannot see or touch the product in person. Product videos help overcome this uncertainty by providing more information about the product, so buyers feel more confident in their decision.

Increase Buyer Engagement

Videos have strong appeal and can capture potential buyers' attention better than text or images. Engaging videos can increase buyer engagement and influence their purchasing decisions.

How to Add Product Videos on Tokopedia?

Credit picture by Tokopedia

Before you upload a video, make sure you understand the following product video criteria on Tokopedia:

• Maximum video size 20mb with MPEG, MP4, AVI, Quicktime and other formats.
• Product video uploads must be accompanied by at least 1 product image. If you don't have at least 1 product image, then the product video cannot be uploaded.
• Uploaded product videos must contain detailed product information.
• Discussions in product videos should focus on product specifications and details.
• It is recommended to use Indonesian when explaining product details and specifications.

Once you have made sure to produce the video according to the criteria that Tokopedia has set, you can follow these steps to upload the product video to your Tokopedia page.

To start adding product videos, here are the steps:

• Make sure you access the Tokopedia Seller page via computer or desktop. This process cannot be done via the mobile app.
• On the Tokopedia Seller main page, select an option Add Product if you want to add new products, or Change Product if you want to update a product that is already on your list.
• Enter your product's main image as usual. Once the main image is inserted, you will see a video icon. Click the icon to start the video upload process.
• Select the video that corresponds to the product you want to upload, then click the button Open or Open.
• The upload process is complete and the product video will appear on your product page.

Added product videos on Tokopedia it's a smart move for sellers to increase the appeal of their products and provide more detailed information to potential buyers. Good luck!