Get to know Transactional Email which is different from Marketing Email

Speak digital marketing, often found special phrases when discussing various daily marketing activities. Sometimes it is possible to find the term email marketing which makes you have to open search engine because it feels foreign. We also know that complicated explanations of trendy marketing terms can confuse readers even more.

One of the terms that is also familiarly found related to email marketing is transactional email. If you still feel unfamiliar, this article was created to help you understand it.

Definition Transactional Emails

Transactional Emails is a type of email message that is triggered by a specific action on your website or mobile app. Common examples of transactional emails are password resets, order confirmations, abandoned carts, account notifications, social media updates, welcome emails, and other automated confirmation emails. These emails tend to be sent programmatically via API or SMTP.

Without realizing it, many companies have used this feature. easy, transactional e-mail sent to a single contact, prospect or customer, to assist with any follow-up the user has taken with the company.

In contrast to marketing emails that are sent by subscription segmentation, transactional emails are made to be received by certain users, triggered by the actions of these users.

Fundamental Difference Transactional Email vs Email Marketing

Transactional emails are triggered in real time by specific user actions and sent to each individual. Email marketing is a one-to-many email that promotes a product, service, sale, or other event. Usually email marketing comes first subscribe as part of the agreement.

This means that the company has no right to contact them for marketing purposes if they are not given permission to subscribe. This could indicate that the company is not complying with applicable data protection laws. Therefore all email marketing must include an unsubscribe link that allows subscribers to opt out at any time.

Because transactional email contains information specifically requested by the user, this type of email usually has: open rate which is much higher and better email delivery capabilities than e-mail marketing campaigns. Because transactional email does not require the recipient of the message to subscribe like email marketing, the recipient of the email will not receive it commercial messages from companies that are not related to the transaction in question.

The relevant institution may have previously offered a subscription option when the user registered his email. However, if they choose not to receive email marketing then the institution concerned is not entitled to send messages outside of transactions made without such approval.

Example Transactional Email

Confirmation

The most common type of transactional email is a confirmation email. This type of email is called transactional because it is sent after a transaction has occurred. Customers receive information about purchases made online via email. 

However, the confirmation email does not have to be related to a financial transaction. Registering a new account and receiving an event can also trigger a confirmation email informing the user that the registration was successful.

Explicit Request

This type of transactional email contains information that was clearly previously requested by the service user. These requests tend to be urgent and awaited by users after performing certain actions.

The easiest example is a password reset which of course was previously initiated by the user. Because a password is required to access an account, users certainly expect the service to immediately send a message when they send a request to reset this feature.

Notifications

This type of email is similar to push notification on mobile, but sent via email. Notification emails can be used to notify users of various activities such as comment notifications, event reminders, delivery updates and more.

Notification emails can notify users when they have a new message or have been tagged in a social media post. The service provider can also notify the user that the package has been sent, or reminder that they have to attend a meeting.

References and Invitations

Many services offer users the ability to invite friends and colleagues to create an account by sending referrals and an invitation email. When a user enters a friend's email address in the form, the service sends an invitation email on their behalf.

Referral emails work the same way, but the difference between introductory emails and invitations is that introductory emails usually offer a discount or coupon to the sender and recipient.

Support Requests and Feedback

Communication is very important for customer journey positive ones. Customers can become frustrated when they submit a support request but receive no confirmation that it has been received.

Transactional emails assist in the communication process and notify customers of status updates. Like support requests, feedback helps keep the customer experience positive.

Request feedback can also be set to request reviews from customers immediately after downloading, purchasing or registering an account. If the feedback received is bad, the company may contact the customer and try to turn a negative experience into a positive one.

Abandoned Shopping Cart

Did you know that businesses that have an Average Order Value (AOV) $100 to $500 can get average 4% to 5% from an abandoned basket? 

This can be a good reason for buying and selling service providers to use transactional e-mail if you haven't already. These reminder emails can influence service users by converting their desires that only reach the shopping cart, to purchases. Including informing the bonus to be earned and easy access to customer support.