Easy Ways to Research the Best Selling Products on Tokopedia

Happen E-commerce, especially through platforms like Tokopediaa, has become a very competitive arena for business people. To achieve success and sustainable growth, product research is a crucial step that cannot be ignored. Although the quality of the products offered is very important, without a deep understanding of market demand, businesses can have difficulty attracting consumers.

This article will discuss in detail how to research the best-selling products on Tokopedia, one of the platforms E-commerce leading in Indonesia. Before discussing the best-selling product research guide, we will first see how the Best-Selling Products feature works on Tokopedia.

Best Selling Products on Tokopedia

Tokopedia presents the Best Selling Products feature, a product ranking system that details the success of a product based on several key factors. In its calculations, Tokopedia considers market demand, product quality, sales volume, price and level of customer satisfaction. Using this algorithm, the platform identifies the top 100 products in each category and displays them on several Tokopedia pages.

How to Research the Best Selling Products on Tokopedia

Home

Tokopedia's home page is the main source of best-selling product lists. The method is quite simple, just scroll down on the main page and look for the "Today's Favorite Toppers" menu.

Here, you will find rankings of best-selling products based on popular categories, from instant snacks, facial care, fashion, gaming, to electronic products. Pay attention to the products that dominate to get an idea of ​​current market trends.

Product Pages in Competitor Stores

If you want to understand in more detail the best-selling products of a particular competitor, visit their store page. On product pages, utilize the Most Purchased, Most Viewed, or Most Reviewed filter features. This way, you can identify the products that attract the most attention from consumers and understand the factors that make them sell well.

Official Store tab

The Official Store can be an option to find superior products. Go to the Official Store tab and use the Most Sold filter to find the products that consumers are most interested in at the Official Store. Don't forget to take advantage of other filter features, such as location, rating reviews, and more, to get more comprehensive information.

By understanding how to research best-selling products on Tokopedia, you can make better decisions in developing and marketing your products.

Check the homepage for general market trends, explore competitor products, and find the most sought-after products in the Official Store. With these steps, you will have deeper insight into consumer desires and can plan more effective strategies in the competitive market E-commerce which is getting tighter.