Celebrate a Decade, OLX Update Apps and Launch Monetization

At the age of a decade, OLX Indonesia presents several new innovations for its loyal users. On one occasion, OLX Indonesia conveyed its presentation to the media about the achievements that OLX has achieved over the last 10 years. Every month OLX Indonesia manages to facilitate more than 1,4 million transactions with a value of Rp 16 trillion. More than 3 billion pages are visited and more than 4 million ads are created by its users every month.

Entering the 11th year, OLX launched the latest version of the application which is considered more interesting and informative. In addition, OLX also presents special promotional features for sellers to make their ads more attractive and get more potential buyers. This OLX promotional feature is also supported by the following facilities: top-up more balances, from ATM transfers, internet banking to credit cards.

“OLX Indonesia has now become a platform trusted buying and selling services for Indonesian people that are proven to be fast, easy and of course guaranteed to be true. OLX wants to continue to improve the quality of life of the Indonesian people through mutually beneficial exchanges," said OLX Indonesia CEO Daniel Tumiwa.

If in the previous year OLX Indonesia had not done monetization, then in 2016 OLX Indonesia plans to do monetization through the option OLX on Site Promotion.

“With a new option that we named OLX on Site Promotion, we offer sellers to display their products with options such as special, yellow background, ad header and top listings,” said OLX Indonesia CMO Edward Killian.

OLX Market and OLX Property

In addition to the new look, in a special application for the Android platform, in 2016 OLX will also regularly hold the OLX Market, an event offline specifically designed to bring together buyers and sellers. Later at this OLX Market event, all sellers can participate in the OLX Market event held by OLX Indonesia.

Events such as the OLX Market are expected to educate new and old users to be more diligent in selling their goods on OLX and of course increase user confidence.

In addition, in the middle of the year, OLX will also present a new option on its website and mobile application, namely OLX Property.

"Until now we are still making preparations to immediately launch OLX Property, what form and concept will it look like, wait for further information from us," said Edward.

Product valuation and landscape in marketplace OLX

On that occasion, there were interesting notes that OLX successfully summarized, including the speed with which products sold on OLX were sold for no more than 2 days. If the product is quite popular and is equipped with complete and attractive advertisements, it will not take more than two days for the user to buy it.

Then another interesting note is that it is proven that motorcycle products are the most favorite and quickly sold products at OLX Indonesia. A total of 250 thousand motorcycle advertisements displayed on OLX Indonesia have been sold with a total of 434 thousand each month. Meanwhile, Honda brand motorcycles are brand most sought after and proven to be sold on OLX Indonesia.

An interesting fact that was also shared by OLX Indonesia on this occasion was, until 2015 the transaction value for buying and selling cars reached a value of IDR 10,6 trillion per month. A total of 220 thousand cars have been sold with a total of 430 thousand advertisements per month.

What about the property business? OLX records that as many as 270 thousand advertisements enter OLX Indonesia every month, with a total of 54 thousand properties that were successfully sold within 45 days, the most targeted house being the South Jakarta area.

For other popular products that reap a lot of benefits are smartphone average price smartphone offered through OLX is Rp 1,3 million with a transaction value of Rp 500 billion per month. OLX notes smartphone The fastest selling is the Android platform.

Overall OLX concluded as many as 100 new ads appear every minute and as many as 4 million new ads per month. All made in the Android platform. The speed of selling goods makes more than 50% of OLX users always come back every month and entrust other goods to be sold on OLX.