Bukit Vista Help Manage Accommodation and Property Business Owner Management

Utilizing the potential of the accommodation business spread across tourist attractions in Indonesia, Hill Vista exists to help lodging business owners to promote and improve their business. Founded by Jing Cho Yang, Bukit Vista launched for the first time in Bali in 2012, which is a favorite tourist location for domestic and foreign tourists.

In particular, the Bukit Vista platform provides accommodation business owners with technology-based management tools. Starting from houses, villas, and resorts which are then professionally managed on behalf of the property owners by the Bukit Vista team. With the aim of strengthening their exposure on major travel booking sites, especially Airbnb.

The founder, who once had experience working at Airbnb, saw considerable potential in Indonesia to then take advantage of the platform and technology presented by Bukit Vista.

"Vista Hill was founded based on the opportunities we saw in the market. Very few hosts (hosts) who gets the order quantity. Most properties have good locations, hardware which is good but the management is not there," said Bukit Vista CEO Jing Cho Yang.

Bukit Vista's business model is subscription based (subscriptions). The company does not take any revenue unless the property is booked. The company's business engine is profit sharing that has been stated in a certain percentage amount and is agreed upon by both parties.

Although there are now many other platforms that offer related services hospitality, however Bukit Vista claims to be the only platform in Indonesia that improves management to be technology-based and always innovates in its processes and systems. In accordance with the company's dream of becoming the most innovative hotel company.

Impact of the pandemic

Currently, partners who have joined Bukit Vista can directly access web-based services. Bukit Vista provides guest arrival lists, automated revenue reports, staff management and more. Bukit vista has more than 180 properties that are managed exclusively in the Bali, Yogyakarta and Nusa Penida areas. The company also has plans to expand its market not only in Indonesia, but throughout the world.

Mentioned what Bukit Vista's business growth was like during the current Covid-19 virus pandemic, it was mentioned that because it provided services for accommodation, Bukit Vista directly experienced impact from the pandemic. However, so that the business can continue to run, there is a strategy that is then launched by the company.

"Bukit Vista was directly affected by this pandemic due to the closure of access to and from Bali and the drastic reduction in the number of tourists during this pandemic. However, there is still an opportunity for us to overcome this problem, namely by taking advantage of trapped tourists and offering discounts for long stays, " said Jing.