Bukalapak Conducts "Talent and Technology Acquisition" Prelo

The marketplace service Bukalapak took a strategic step this year by doing acquire Prelo's "acquisition of talent and technology". The information we obtained confirms that Prelo Founder Fransiska Hadiwidjana is now the Head of Business for Bukalapak.

There is no further information about the fate of Prelo as a business after this strategic move, whether it will be closed or will continue to run independently. Also who are the talents who follow in the footsteps of Fransiska. At the time of this writing, the Prelo site is still actively operating.

To DailySocial, Bukalapak Chief Strategy Officer Teddy Oetomo confirmed, "Bukalapak did not acquire Prelo, but we only acquired talents from Prelo who have unique and special talents that suit Bukalapak's needs."

"We're sorry that we can't have plans or strategies for the future share," he said.

This is not the first acquisition or acquisition scheme by Bukalapak. Previously, the Co-Founder and President of Bukalapak, M. Fajrin Rasyid, explained that his party had started to acquire several companies software house.

On that occasion, Fajrin mention, his party is in the stage of exploring the acquisition of e-commerce players that synergize with the company and it seems that Prelo is the first target. Prelo and Bukalapak have a contiguous market segment as a C2C marketplace.

Press is a marketplace that has the spirit of fighting counterfeit goods by presenting a platform for buying and selling goods pre-loved or second hand goods. Prelo is based in Bandung and coincidentally this year Bukalapak opened a new R&D center in this Flower City.

Update: Bukalapak insists that the steps taken are not acquisitions or acquire, but rather a "creative scheme" to acquire Prelo talent and technology