Aulia E. Marinto Leaves Blanja, Returns to Telkom Group

Founded last September 2012, shopping is a result e-commerce service j between the Telkom Group and eBay. Monday (28/05), Aulia E Marinto announced the release of the CEO position of Blanja. He will return to the Telkom Group and hold a new position as VP Consumer, particularly IndiHome. The new CEO of Blanja will be appointed by Telkom Group in the near future.

"My resignation is entirely the decision of shareholders. Later I will occupy a new position in the Telkom Group. I still can't say who the new CEO of Blanja will replace me. All is the decision of the Telkom Group. Just wait for the official information," said Aulia.

As one of the leading portfolios of the Telkom Group, Blanja has a fairly positive track record as one of the e-commerce services in Indonesia. Aulia hopes that under the new leadership Blanja will grow even faster.

Regarding his position as the current Chairperson of idEA, Aulia said that he would not continue his leadership and would wait for the results of the election of a new iDEA leader in the near future.

Spending Growth

Under the leadership of Aulia, Blanja is said to have managed to experience a doubling of Gross Merchandise Value (GMV) every year and member growth of more than 70% since 2014. By prioritizing unique selling point, Blanja's strength is group synergy, both Telkom Group and BUMN synergy.

"The implementation of this synergy has proven to be able to bring brand Shopping has reached this stage. Brand as well as SMEs recognize us as one of the main options for expanding their business online,” said Aulia.

Currently, 45 thousand SMEs are recorded as merchant Shopping spread throughout Indonesia.

had time to do rebranding new logo and features in early 2017, Blanja increased the total transaction value to $150 million or equivalent to Rp2 trillion in 2017.