7 Examples of E-commerce Platforms in Indonesia

The growth of e-commerce over the past five years has brought structural changes to an industry, such as increasing smartphone penetration, accepting foreign direct investment in e-commerce platforms and accelerating the evolution of payment infrastructure that allows accountless customers (unbanked consumers) to make online purchases. It also encourages the purchase of products in various circles of society because of its effectiveness and also the ease of shopping.

Like some examples of the following Indonesian e-commerce platforms: 

1. Diversity

E-commerce - Bhinneka.com

Bhinneka.com is one of the pioneers of e-commerce in Indonesia which until now continues to grow, referred to as a pioneer because Bhinneka.com was the first e-commerce in Indonesia, namely in 1999. This company is engaged in the distribution and sale of technology products. information as its core business, such as PC Build Up and PC Compatible, Peripherals, network (Lan/Wan), video editing solutions to service centers. E-commerce Bhinneka included in the type of B2B e-commerce. 

2. Rally

Ralali E-commerce

Ralali.com can connect product suppliers and business people through online sites and mobile applications. Ralali was founded in 2013, Ralali also provides an RFQ (Request for Quotation) feature that can help buyers find products that are not available at Ralali. Ralali.com belongs to the type of B2B e-commerce.

3. Blibli.com

Ecommerce - Blibli

Blibli.comis one of the websites e-commerce in Indonesia. Blibli is the first product of PT Global Digital Niaga which is a subsidiary Djarum in the digital field, which was founded in 2010. Blibli cooperates with technology service providers, logistics partners, banking and trade partners with certain standards to create a back-end system that can meet the needs of blibli users. Blibli.com is a type of B2C e-commerce that has more than 19 million monthly visitors. 

4. Lazada

Ecommerce - Lazada

Lazada is an online sales site under the auspices of the Lazada group. Lazada was launched in 2012 by Rocket Internet, and in April 2016, China's Alibaba Group acquired a controlling stake. Lazada Indonesia conducts direct sales and 'partners' with around 15.000 third party sellers in Indonesia. Lazada sells general merchandise, such as electronics, fashion, and household appliances. Lazada is an e-commerce that belongs to the B2C business type.

5. JD.ID

Ecommerce - JD.ID

JD.ID has been operating in Indonesia since October 2015. At first, JD.ID's focus was on providing electronic products and gadgets that were hard to find, such as the iPad Pro from Apple and the A2010 from Lenovo which were just launched at the end of 2015. However, since then JD .ID expands its business market by adding sales categories such as fashion, health and beauty products. JD.ID is a type of B2C e-commerce and has received more than 3 million monthly visitors. Apart from being accessible via the website, JD.ID can be downloaded via the app store and playstore. 

Tokopedia photo link: 

6. Tokopedia

E-commerce - Tokopedia

As the largest C2C market in Indonesia, Tokopedia claims to get visitors with a total of 100 million monthly visitors. Tokopedia was founded in 2009 as a business marketplace focused on MSMEs in Indonesia. Currently Tokopedia has expanded its business market to financial technology and payments, logistics and fulfillment as well as new retail. The company also provides O2O services for traditional retailers to sell digital products through the Tokopedia partner application. As a domestic marketplace, Tokopedia only facilitates transactions in Indonesia.

7. Shopee

E-commerce - Shopee

Founded in 2015, Singapore-based Shopee is the C2C shopping branch in Southeast Asia. Shopee's growth is driving mobile devices, incorporating tools for MSME sellers that allow them to manage their online store or upload existing content from other platforms like Instagram or Facebook. Shopee sells a wide range of imported products from global sellers in most major categories.

Of the seven e-commerce platforms above, what do you use the most? 

In addition to providing convenience for the public to shop, this e-commerce platform has also helped businesses, consumers, or government stakeholders activate online sales and transactions, you know. Or commonly referred to as the digitization of MSMEs in Indonesia.

With this increase, investors allocate 75% of investment funds for e-marketplaces and 25% for e-commerce which allows the creation of a business. Thanks to the excellent growth of e-commerce in Indonesia, the country's economy is growing very rapidly. 

Disclosure: This article was written by Srikandy Indah Karina