5 Tips for Making Promotional Posters to Make Your Business More Sales

Promotion is a vital element in a business. Through promotion, a business can realize its goal of increasing brand awareness even achieved Conversion or purchase. By doing promotion will increase your business opportunities to be more ogled by potential buyers.

There are various kinds of promotion techniques, either directly (offline) or indirectly (online). The simplest way, promotion can be done by offering your product to relatives, neighbors, and family directly, for example. A more modern way, you can take advantage of technology, such as maximizing the use of social media or install advertisement on various channels. What is clear, is now available a very wide choice for promotion.

In order for promotional activities to be more optimal, you should have a promotional poster. Promotional posters aim to inform the product you are selling so that potential buyers are interested in the product.

Then, how to make a good quality promotional poster? Check out the five tips for making the following promotional posters.

Choose a Relevant Design

First of all, you must be able to identify the target audience first. Of course, the target audience really depends on what product you are promoting. By knowing the target audience, you can determine the appropriate promotional poster design.

For example, baby diaper products and diapers for adults have very different characteristics of promotional posters. Even though they are both diapers, the people targeted are different.

In addition, different target audiences also often have different preferences and trends. Products with a target audience of young people, for example, now tend to like minimalist designs with short but informative writing.

Well, the first tips you need to remember, you should choose a poster design that is relevant to the target audience and the product being promoted.

Create a Poster Size as Needed

The next tip is about the poster size. It may sound trivial, but poster size is very essential for a promotional poster.

Promotional posters are used for various needs, ranging from banners, X banners, billboards, billboards, Instagram story ads, Instagram post ads, and others. All of them have different sizes, so you need to pay attention.

For example, if you want to create a poster for your Instagram story needs, choose a size of 1080 x 1920 or a ratio of 9:16. Meanwhile, Instagram posts have a size of 1080 x 1080 or a ratio of 1:1. If you use a 1:1 ratio for Instagram stories, there will be a lot of free space at the top and bottom while the center is completely filled and the poster material looks smaller. This means that the poster is not optimal.

Especially if the need for posters is to be printed, then you must pay attention to the resolution of the poster. Posters must have a high resolution to keep the prints clear and crisp.

Therefore, it is important to create posters that are sized according to various needs.

Pay attention to the use of color

The next tip has to do with color. Poster is a promotional media in visual form, therefore color is an important element in a poster.

Posters must be clearly visible, so it's a good idea to choose contrasting colors to make it easier to see. However, you also need to pay attention to the color combination. Generally, a visual design uses the 60-30-10 formula. Where 60 refers to the dominant color by 60 percent, which is usually used as the base color, then 30 refers to the secondary color by 30 percent, and the remaining 10 percent is the accent color.

The right color combination will produce a poster that is not only attractive, but also pleasing to the eye.

Maximize Copywriting

The fourth tip relates to poster material. You have to understand that posters need to have traction, something that can make people want to keep reading and be curious.

To make that happen, it takes copywriting the maximum. No one wants to read the information on a poster that is too long like a newspaper. Instead, the information contained must be short, concise, and clear. Avoid wordy and repetitive messages, and use sentences as effectively as possible.

Your main message should be able to convey the purpose of the poster. In addition, you can use words that interest you, such as "Limited stock", "Today only", "Limited Edition", "Up to 70% off", and so on.

Pay Attention to Balance

The last tip that is no less important is the balance of the overall visual of the poster.

In terms of font for example, you need to select the type font that match your design characteristics. In addition, the font size should not be too big or too small. Larger text can be used for the main message of the poster, while smaller text is used for supporting information.

It is better if promotional posters also contain images, such as product photos, so that they do not contain only text. The existence of images makes it easier for people to process information than just writing. In addition, images also make posters more attractive.

However, what you need to pay attention to, don't let your poster contain too many images. The arrangement of images and writing must be made in such a way that they are balanced.

Those were five tips that you can apply in making promotional posters so that your business is selling well. Promotions that are supported by slick posters, of course, can increase the effectiveness of promotions.

Hope it works!