5 Tokopedia Features That Can Be Used to Maximize Sales

Tokopedia in 2021 and then launched a number of initiatives that were deliberately prepared to help the competitiveness of SMEs, especially local players. Some of them that are quite striking are the Collection of Preferred Stores (KTP), Bersebelas #MecepatBareng and Tokopedia Fashion Week.

Tokopedia's serious attention to the development of the business climate in the country is also accompanied by the support of solutions in terms of technology. In the official release received by Trikinet, Tokopedia revealed several features on its platform that can be optimized by business actors in selling products.

'Reply' Button Reply Message Shortcut

Improving service quality is certainly a concern for many business actors. To answer this need, Tokopedia provides a Reply feature that allows sellers to reply to messages that appear in notifications, without opening the Tokopedia application.

Tokopedia's Head of Engineering, Rico Harisin explained that the speed of replying to messages is one of the parameters to measure the seller's store performance score, "The higher the store score, the seller can get more benefits, such as exclusive bonuses, access to try new features to special opportunities to participate in various campaigns. so that sales are selling well.”

Lost Connection? No Need to Rewrite Description

The Tokopedia application will automatically save the latest information when sellers add products, such as descriptions or photos of the products they want to sell. "So if there is a connection problem, the seller doesn't have to bother re-entering the information," said Rico.

Print Shipping Labels from the Palm of the Hand

"Sellers at Tokopedia can also use the 'Print Shipping Label' feature to print shipping address labels directly through the application, without having to open a computer," added Rico.

You can learn about labels and receipts tutorials in this article: Already Know How to Print Tokopedia Receipts? Let's Follow the Steps!

Expand Market Insights

With the 'Market Insights' feature on Tokopedia, sellers can get various information needed to develop their business. 

"This feature allows sellers to see the keywords that buyers use most often, best-selling products, category recommendations to product trend inspiration so that they can present relevant innovations and promotional strategies that are more effective and efficient," added Rico.

Get More Buyers with Store Vouchers

Toko Voucher is a free feature from Tokopedia where sellers can create their own promos. "With this feature, sellers can freely determine the period, budget and type of promo they want so they can attract more buyers," explained Rico.

The availability of discount vouchers is indeed one of the most powerful solutions to attract consumers' attention. Making vouchers at Tokopedia is also quite easy, read on HERE for the guide.

Tokopedia Most Accessed

Talking about features, of course this is one part of the strategy that has been launched by the platform to maximize the potential of this industry. For example, Shopee and Lazada provide games and live streaming features on their respective platforms. Both Shopee and Lazada aggressively push 'beautiful dates' promos such as 9.9, 10.10, following the 11.11 promotion introduced by Alibaba.

Tokopedia is also not a platform that is allergic to promo programs. No different from its competitors, Tokopedia has various promo offers, from cashback, free shipping and also lucky draws. Then for the sake of convenience is also put forward.

According to data SimilarWeb in the first quarter of 2021, Tokopedia became the most accessed marketplace platform on the internet. Tokopedia is recorded to have a monthly number of visits reaching 126,4 million and monthly unique visitors reaching 38,93 million.

Shopee is in second place with 117 million monthly visits and 35,74 million unique visitors during the first quarter of 2021. Meanwhile, Bukalapak, Lazada and Blibli are ranked in the top 5 e-commerce platforms in Indonesia.