40 Terms in Digital Marketing You Must Know!

When you are new to the world digital marketing, You will encounter so many uses of foreign terms. It is important for you to understand and master various terms so that you are able to formulate an appropriate and effective digital marketing strategy.

No need to worry, this article has summarized the 40 most frequently used terms in the world of digital marketing. So, make sure you listen to the end, OK!

• Impression

Impression is a metric that measures the number of impressions of a content. If the total impression is 100, it means that the content has been shown 100 times on the audience's screen. It's possible that the same audience saw the same content impression more than once.

• Reach

Reach is a metric that measures the number of people or audiences who have seen your ad. If the total reach of an ad is 100, it means that the ad has been seen by 100 people.

• Commitment

Engagement is the level of interaction of the audience with your content. Engagement can be in the form of comments, likes, share, and others.

• Retargeting

Retargeting is a strategy to target audiences who have visited the website, but have not made a purchase. By using Javascript code pixel-based, ads will be shown continuously to people who have visited a website.

• Remarketing

Remarketing is a strategy to get back in touch with consumers to make repeat purchases. Remarketing is generally done via email, to provide information about discounts, new products, voucher, so that consumers become regular customers.

• Campaign

Campaign is a strategy to promote something through a variety of activities that use various media to achieve a goal.

• CTA

CTA stands for call-to-action which is a call to the audience to take an action that the creator of the ad or content wants, such as a purchase. CTA can be in the form of text, buttons, or link.

• USP

USP stands for Unique Selling Proposition which refers to the uniqueness, added value, and advantages of a product or business. USP is the difference between one business and another.

• KPI

KPI stands for Key Performance Indicator which is a measurement, value, or metric to measure the performance of a business activity. 

• Bounce Rate

Bounce rate is a matrix that measures visits to ad content, but does not take any action.

The action in question can be in the form of any interaction that can be done on the website, such as clicking on a link, opening another page on the website, playing a video, and other interactions.

• Churn rate

Churn is a state in which a customer decides to unsubscribe or purchase a product. So that, churn rate is the percentage of customers who unsubscribed or purchased the product.

Churn rate is usually measured over a certain period of time, for example in a month or year.

• Affiliate marketing

Affiliate marketing is a promotional strategy through a promoter to share links. Then that person will be given a commission if there is a purchase through that link.

• Referral Marketing

Referral Marketing or referral marketing is a marketing strategy by providing incentive programs to customers who recommend a product or service to others.

Difference with affiliate marketing The most prominent is that referral marketing is done by fellow consumers while affiliate marketing can be done by anyone.

• Influencers/Key Opinion Leaders (KOL)

An influencer or KOL is someone who has a large audience and influence, who works with brand to help the brand achieve its goals.

• SEO

SEO stands for Search Engine Optimization which is a website optimization strategy, which aims to make a website appear at the top or first page of a search engine.

• SEM

SEM stands for Search Engine Marketing which is a website optimization strategy by advertising on Google, so that it can quickly occupy the first page or top position in search engines.

• SMM

SMM stands for Social Media Marketing which is a marketing technique by advertising on social media to reach a wider audience. QMS generally focuses on sales.

• SAINT

SMO stands for Social Media Optimization which is a marketing optimization strategy through the use of social media. QMS generally focuses on brand awareness.

• Brand Awareness

brand awareness is a person's awareness of a brand, where someone can recognize and identify the brand in relation to a certain category spontaneously.

• Conversion

Conversion is an action from the target audience that is profitable for the business. Conversion can be in the form of a purchase, download, or registration on the website.

• Organic Traffic

Organic traffic is all visits to websites that are done organically or naturally, and are not the result of paid advertising.

• Paid traffic

Paid traffic is all visits to the website from the results of paid advertising.

• Customer Retention

Customer retention is a variety of business activities carried out to retain consumers.

• Customer Defects

Customer defection is a consumer who stops being a customer.

• UTMLink

UTM stands for Urchin Tracking Module, which is the code in a URL. Thus, a UTM link is a unique link that allows a marketer to track the source of that link traffic.

• UI

UI is an abbreviation of User Interface which refers to a visual website or application, including design, color, font selection, and others that affect the appearance.

• UX

UX stands for User Experience which refers to a person's experience when accessing a website or application. UX is more focused on usability and convenience.

• CPA

CPA stands for Cost Per Action which is a calculation of the costs that marketers need to pay when placing an ad, calculated from how many actions or actions are taken.

• CPC

CPC stands for Cost Per Click, refers to the calculation of advertising costs based on the total clicks from visitors on ads.

• CTR

CTR stands for Click Through Rate, refers to the percentage of total clicks obtained divided by total impressions.

• CPM

CPM stands for Cost Per Mille, referring to the calculation of advertising costs per 1.000 impressions.

• CPL

CPL stands for Cost Per Lead, referring to the calculation of advertising costs based on the number of lead generated, namely the prospect of performance for example in the form of the number of registrations.

• Lead generation

Lead generation is a variety of activities that aim to convert leads, or people who have an interest in the product, into consumers (make a purchase).

• Niche

Niche is a specific target market in a business.

• endorse

Endorse is a marketing technique by working with influencers to promote a product or service.

• AdWords

AdWords is an advertising platform provided by Google.

• AdSense

AdSense is a program created by Google to work with content creators to display ads.

• Advertorial

Advertorial is an advertising strategy that is displayed in the form of articles.

• Soft selling

Soft selling is a technique of persuading the target audience with a subtle approach, with the aim of attracting the attention of the audience without directing them to buy.

• Hard Selling

Hard selling is a sales technique that directly persuades an audience to buy a product or service.

So, those are the important terms that you need to master. Because digital marketing is growing very rapidly, new terms will certainly appear again in the future. You should always with new terms and trends, to be more reliable in marketing products. May be useful.