PriceArea Targets ASEAN Market Post Acquisition By Yello Mobile

Price comparison site PriceArea recently acquired by a Korean company Yello Mobile. The value itself is not disclosed to the public but what is clear is that PriceArea is Yello Mobile's first acquisition in the Southeast Asia region. Andry Suhaili, Founder and CEO of PriceArea, stated that he remains in control of PriceArea's operations, and the first step that will be taken after the acquisition is to map out regional expansion. In addition, of course the application mobile devices PriceArea.

"The first thing we did was to update PriceArea's UI UX and optimize the server so that PriceArea can be 10 times faster," he told DailySocial when contacted some time ago.

Andry explained that everything is possible with YM (Yello mobile), because this Korean company has 400 employees, most of whom are developer.

For development mobile devices, Andry revealed that it will be available on the two most popular platforms in Indonesia, namely, Android and iOS. The development of the two platforms is currently being carried out by a team from Korea. “Surely all PriceArea services that are already on the web will be implemented in the mobile application. In addition, there are several additional features in mobile devices, but I can not reveal it here."

Andry also explained that apart from having a lot of developer resources, the main business of Yello Mobile is advertising platforms. “They also have a lot of marketing experts. YM will also put some leader to join PriceArea in Indonesia.”

With this acquisition, Yello Mobile's goal is to focus on developing PriceArea services by targeting the market online to offline, from SMEs to large enterprises to boost PriceArea's user numbers and revenue.

Regarding regional market expansion, this year PriceArea will focus on targeting the markets of Thailand, the Philippines, and Singapore. "Next year will try to target several other neighboring countries."

Andry explained further for expansion he explained that PriceArea had two strategies. First, PriceArea has many services (not only price comparison), but also reward points, promo aggregator (online and offline) and affiliate platform integrated in PriceArea. All of these products will be used as a strategy for customer commitment with users and business owners (shop online and retailers).

Second, Price Area will actively undertake acquisitions to build a strong team in each country. “I don't plan on having regional manager, but will be directly involved and involved in operations and achievements growth. "

Standing under the banner of PT. PriceArea Mainstay of Achievement since November 2009, PriceArea has received funding from East Ventures, GREE Ventures, and So-net. Currently PriceArea has an average of 1.4 million visitors per month. “We just started monetizing via CPC, ads banner and advertising packages (in the form of views to all visitors, to 200 thousand subscribers and members who have registered with PriceArea, and to 50 thousand Facebook fans that we have.”

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