Mustika Land Appoints Lamudi.co.id as Exclusive Marketing and Sales Partner of Mustika Village Karawang

The largest technology company engaged in property (PropTech) in Indonesia, Lamudi.co.id, became the exclusive online and offline strategic marketing partner of the Mustika Village Karawang (MVK) project developed by Mustika Land, a general property developer including affordable, quality houses.

Cooperation between Lamudi.co.id with Mustika Land, is an embodiment of commitment Lamudi.co.id in providing options for property seekers in their search for affordable properties. Data from Lamudi.co.id shows that in Semester-I 2021 property seekers on the site Lamudi.co.id (30,14 percent) have a preference for houses that are in the Rp100-Rp400 million price range.

“The majority of our app users have a preference for affordable properties. We hope to accommodate the needs of the generation Z and millennial property-seeking demographic property seekers. The collaboration that we have with Mustika Land is motivated by our belief in the quality of housing built by Mustika Land, and the experience they have gained for more than 30 years in building housing projects at affordable prices and in demand by the public because of their good quality, "added Mart Polman, CEO Lamudi.co.id.

This statement is supported by data from Lamudi.co.id who said that the majority of property seekers in Lamudi.co.id are in the 25-34 year age range consisting of 30 percent and followed by the 18-24 year age range as much as 26,7 percent. Data Lamudi.co.id shows that Karawang is in the search rate of 2,62 percent in 2021, an increase of 1,07 percent from 1,55 percent in 2020.

With the signing of the cooperation between Lamudi.co.id and Mustika Land, Lamudi.co.id trusted to be the exclusive partner in the marketing and sales of MVK housing. This collaboration is motivated by the ability Lamudi.co.id to reach a wider market share. Lamudi.co.id offers a big data business solution that aims to help all parties on the journey to find, buy and sell properties.

As the Greater Jakarta area develops as a business and industrial center, the search for housing in the Jabodetabek satellite area is predicted to continue to increase. "We hope that this project can accommodate the lack of affordable housing prices with the best quality currently available by prioritizing the needs of the millennial generation and new families in finding homes that suit their needs," said David Sudjana, CEO of Mustika Land.

MVK housing was built to accommodate the needs of industrial workers located around Karawang. MVK housing offers two or three types of houses with a modern Javanese concept: Clove T-30 (LB 25 m²), Kayumanis T-30 (LB 30 m²) and Cendana T-30 premium (LB 30 m²) with prices starting from 165 million and installments 1 million per month. MVK housing facilities are also equipped with wide road infrastructure, green playgrounds built by experienced developers. Each house is equipped with 2 bedrooms, a kitchen and a living room. Find out more about building specifications and supporting facilities for MVK housing on the page Lamudi.co.id.