Dozens of Stores Opened in the Midst of a Pandemic, Sociolla Continues to Innovate to Provide the Best Service for Consumers

Leading beauty-tech Social Bella has reopened five Sociolla Stores earlier this year. Located in five different cities, Sociolla Store is here as a shopping destination for modern beauty products supported by the integration of technology and the omnichannel concept that will pamper the consumers even more. beauty enthusiasts in meeting the needs of curated and BPOM-certified beauty products.

The five new locations selected are Mall of Indonesia (MoI) Jakarta, Grand Galaxy Park Bekasi, Beachwalk Bali, Summarecon Mall Serpong, and Margo City Depok. These five stores are designed with uniqueness and characteristics that are different from one another to give new nuances to the customers beauty enthusiasts when visiting like there is an area beauty bar broad, wall of mask, make-up wall and so forth. So that Sociolla already has 20 stores in Indonesia and 1 store in Vietnam by providing more than 330 brand personal care and beauty products.

CoFounder & CMO Social Bella Chrisanti Indiana said “As a leading beauty startup, we strive to be present and reach more people. beauty enthusiasts with safe and quality beauty products. This year, for the first time Sociolla Store is present in Bali which is one of the largest stores among other Sociolla Stores. With a unique and modern store concept, we hope that the Sociolla store in Bali can become one of the preferred shopping destinations for beauty enthusiasts and visiting tourists.”

With the government's ongoing economic recovery and vigorous health measures, the company is optimistic that business growth this year will be more positive. Moreover, the cosmetic industry has proven to be one of the sectors that was able to survive well during the pandemic. The Ministry of Industry noted that the growth performance of the chemical, pharmaceutical, and cosmetic drug industries, including it, grew 9,39 percent during 2020. Sociolla itself managed to record a 50% increase in transactions in the ecosystem compared to before the pandemic.

The opening of these five new stores also continues to apply health protocol standards as recommended by the government to provide a sense of security for visitors such as completeness hand sanitizers in every shop, checking body temperature, mandatory use of masks for visitors, implementation of social distancing and policies do not touch and no testers.

To make shopping more enjoyable, Make Up Director Sociolla Archangela Chelsea urges beauty enthusiasts to be smarter in choosing beauty and personal care products. "For beauty enthusiasts who visit the store, they can use the SOCO application to find out more about the real time review of the various products to be purchased. By reading reviews from millions of other Sociolla users, visitors can get more complete information about the advantages of the product and weigh more carefully before making a purchase. Because the process is very easy and has been integrated with the Sociolla beauty ecosystem, visitors can simply scan the barcode on the SOCO application without interacting directly with the shopkeeper.”