AnyMind Group Enhances Mobile Capabilities for Web and Mobile Publishers at AnyManager

AnyMind Group, a business enablement platform that provides technology and solutions for marketers, publishers, business owners, and influencers, today announced the launch of a suite of features on its publisher platform, AnyManager, to help mobile and web publishers capitalize on growing mobile usage.

These features are centered around helping native mobile app publishers to gain more insight from their app data, and web publishers to take advantage of progressive web app infrastructure, and are designed to provide greater accessibility and insight into user acquisition and monetization.

Originally launched as a feature-only platform for web publishers, AnyMind Group has in the past year extended the functionality of the AnyManager platform to native mobile app publishers.

Hitoshi Maruyama, Managing Director of Publisher Growth AnyMind Group, said: “In mobile-first regions like Asia, and in some markets even mobile-only, publishers need to be able to grow further by maximizing the potential of their audience while keeping up with and leveraging the latest technology. We also see, and are in fact pushing for, more fluidity by mobile apps and web publishers in expanding opportunities by further leveraging social media and e-commerce channels, increasing the possibilities for limitless growth.”

Web Publisher
Web-based publishers looking to capitalize on the world's mobile-connected population can now take advantage of features for progressive web applications (PWA) via AnyManager. By implementing PWAs, publishers can work towards improving the user experience such as speeding up site loading speed and creating a push notification system to notify users of newly published content.

In recent years, it has become increasingly important for publishers to develop strategies and implement measures to cater to diverse user segments in order to drive more relevant content to users.

Web-based publishers who have set up a PWA infrastructure in AnyManager can now leverage push notifications targeted to specific user segments based on device, location and other parameters including users who have clicked on a site during a certain period or click frequency, enabling web publishers to notify users about new content, promotions and opportunities, right on their mobile device. Data from push notifications is also linked to publisher's Google Analytics data and ad result data in AnyManager.

Publishers can also tap instructions and a customizable Add-to-Home screen format to easily cue a browser notification for site visitors to add the site as a PWA on their mobile device.

Native mobile app publisher
Native mobile app publishers can now access analytics features for app stores and conversion lift along with competitive analytics. This is in addition to the current functionality for mediation and activation of advertising requests as well as the app health score feature which gives publishers a rating of their native mobile app based on development, monetization, analytics and user acquisition.

App publishers can also take advantage of a new feature called AnySDK, a software development kit (SDK) for ad monetization that enables delivery and mediation of ad requests from major mobile platform partners via a single SDK.

In addition, publishers of native mobile apps can gain greater insight into what users think of their apps by leveraging machine learning-driven features such as sentiment ranking and analysis of user comments, and identifying keywords and phrases based on app store ratings. This helps publishers to better understand and highlight potential app issues, improvements and fixes.

AnyManager is a mobile and web app publisher monetization platform that enables users to consolidate, manage, and track their revenue streams across multiple demand sources, and provides publishers with features including header bidding and automatic price optimization, along with integration with Google Analytics and Ad verification. third party, visibility, and brand safety tools. Today, more than 1.000 web publishers and 250 apps across Asia use AnyManager, accessing requests from more than 50 partners including POKKT Mobile Ads, a video and mobile video advertising company acquired by AnyMind Group in March 2020.