Zenius will Continue to Free Content, Two New Products Launched to Support Business Model

Zenius is starting to show its seriousness about transforming as a platform EdTech has been a leader in the country since Rohan Monga joined as CEO. After announcement series A pendanaan funding last February, Zenius is now doing rebranding by changing the logo and adding new products.

If previously their logo was dominated by yellow-black colors, the new logo is more filled with purple with a simpler design. They call this new logo a sign that Zenius has matured and is living in the midst of society.

Free forever

But between announcements rebranding After that, there was an important affirmation that came out of the mouth of the Co-Founder & Chief Education Officer, Sabda PS. In a virtual press conference, Sabda ensured that their free access would be maintained forever. The free content includes concept videos, practice questions, and answers.

"That includes most of our content. That's why the target of 30 million students who have internet access should have no problem accessing Zenius," said Sabda.

CEO Rohan Monga added, there are approx 80.000 learning video content which can be accessed for free. According to Rohan, it is important to provide opportunities for students in the archipelago to enjoy quality learning content. "Because we want to accelerate high quality learning," added Rohan.

Zenius kicked off the scheme EdTech for daring to make their service free in December 2019. If at the time of the announcement of the free access, Zenius still didn't mention how the monetization was going, now the answer is there.

New product

Rohan explained that there are two new products, namely Zenius Ultima and Zenius Optima. Both of these products introduce direct interaction features. Through this feature, students can ask questions or discuss directly real-time with a Zenius senior tutor either for tutoring or for exam preparation.

"We want to ensure quality education for the segment of students who like interactive learning," said Rohan.

In yesterday's presentation, Zenius claimed to have 15,7 million users spread across 300 cities and regencies. In the last three months, Sabda said that their application has been downloaded three times. In addition to the free content factor, the pandemic conditions that require teaching and learning activities to be carried out at home also have an effect.

Operating since 2004, Zenius is one of the pioneers EdTech in Indonesia. They used to be better known for their CD/DVD chip products that contained learning content. Its existence is increasingly known to the wider public when it can be accessed through websites and mobile applications.

Almost 16 years of showing off in Indonesia, Zenius already pocketed series A funding worth US$20 million or equivalent to Rp260 billion when it was announced last February. Northstar Group, Kinesys Group and BeeNext participated in the funding. Seeing its recent aggressiveness, it is not impossible for Zenius to start looking at new markets outside Indonesia. But Rohan Monga immediately dismissed the possibility.

"There is a lot that we still have to do and focus on in Indonesia," said Rohan.