Yummy Corp Launches Yummyshop Application, Eases Culinary MSMEs to Manage Business

Platform cloud kitchen and catering online Yummy Corp launched a new service called "Yummyshop". That is an application that can help culinary MSMEs transact more easily with their consumers.

To DailySocial.id, Founder & CEO of Yummy Corp. Mario Suntanu said that the existence of Yummyshop is expected to help small to large scale culinary business people in managing their sales.

"This applies throughout Indonesia, as long as our partner's logistics services serve the area. Another target with the launch of Yummyshop is, we want to form a culinary business ecosystem and fight together to rise again after two years of being hit by the pandemic."

In particular, Yummyshop makes it easy for MSME players to access the dashboard and fill in information about the products being sold, such as photos, descriptions, and prices of goods. Next they can create a shop link online which can be shared across various social media platforms.

Since its release in version beta in the middle of this year, Yummyshop now has more than 7000 active merchants spread throughout Indonesia, especially in cities such as Jakarta, Medan and Surabaya.

"Currently the feature is made according to the needs of the culinary industry players. Starting from stock management, various payment system options, then for logistics arrangements it has features self pick up or it can be delivered by the seller as well," said Mario.

Yummyshop has been integrated with GoPay, OVO, and ShopeePay to make it easier for merchants to provide payment options according to their customers' wishes. Logistics options that have become official partners are lalamove, Deliveree, AnterAja, to Mr.Speedy. In the future, if possible, Yummyshop also has plans to collaborate with financing or financial institutions.

"Currently we are open to collaborating with financing for sellers so that they can grow their business brand. We are also open to initial collaborations such as providing education/classes on various topics from the expertise of the experts businesses such as marketing, financial management, which of course will open the horizons of the seller at Yummyshop. Currently our focus is on expanding our service options delivered and payment, said Mario.

Yummy Corp . business growth

Present since 2017, currently Yummy Corp has more than 80 kitchens serving food for more than 60 brand partner for their daily F&B operations. They have also served B2B2C consumers with catering services and cloud kitchen.

Yummy Corp. also produces 18.000 meals per day and is trusted by several clients to manage food for their offices including Unilever, Wings, Oakwood, to the United States Embassy.

"For coverage throughout Indonesia, Yummy Corp has 15.500 sellers registered at Yummyshop and 7000 of them are merchant who are domiciled in Greater Jakarta, Medan, Surabaya and Bandung," said Mario.

There are several plans that Yummy Corp wants to launch in 2022 for their three businesses, namely Yummykitchen, Yummyshop, and Yummycater. For Yummykitchen, the plan is to continue to expand to new cities in Indonesia and help penetration cloud kitchen not only in Jabodetabek but also other cities to ensure their position as a cloud kitchen operator in Indonesia.

Meanwhile for Yummycater, which is a business unit of Yummy Corp which is engaged in food facilities office management, food court, hotels, and mall, will focus on obtaining new contracts to operate food facilities in various places and integrated with other business units.

"With the acceleration of vaccination in Indonesia, it is hoped that the situation will return to normal and the three business units of Yummy Corp can continue the positive growth trend and become even more aggressive next year," said Mario.