YouTube Partners with Shopee to Launch “YouTube Shopping” Affiliate Program in Indonesia

YouTube officially launched the YouTube Shopping Affiliate Program in Indonesia by collaborating with... Shopee as the first partner. Through this partnership, content creators on YouTube can earn commissions by recommending products in their videos. This initiative allows viewers to more easily find and purchase products they are interested in, while also opening up additional opportunities for creators to increase their income.

The program is a strategic move by YouTube to expand its shopping features in Southeast Asia, starting with Indonesia and followed by Thailand and Vietnam in the coming weeks. Eligible creators can tag products sold on Shopee in their content, both in existing and new videos, as well as when live streaming.

Collaboration with Shopee, support MSMEs and digital ecosystem

The partnership with Shopee is expected to empower content creators while supporting the growth of MSMEs in Indonesia. According to Travis Katz, General Manager and Vice President of Shopping YouTube, the launch of YouTube Shopping in Indonesia follows the success of similar programs in the United States and Korea. "We are confident that Indonesian creators will use this feature creatively to present interesting shopping content," said Katz.

Monica Vionna, Senior Director of Marketing Growth Shopee Indonesia, also emphasized Shopee's optimism towards this collaboration. According to her, the integration between content creators and products on Shopee will help business actors, including MSMEs, reach more potential buyers through interesting content on YouTube.

With the YouTube Shopping feature, viewers can directly see recommended products in the video description or through a special button. They will be directed directly to the sales page on Shopee, which makes the purchasing process easier without having to leave the YouTube platform. This step is expected to not only improve the online shopping experience for users but also provide opportunities for local brands to be better known by a wider audience.

As a video platform that is often a source of inspiration, YouTube notes that in 2023, global users will watch more than 30 billion hours of shopping-related videos. In Indonesia itself, a Kantar survey shows that 96% of users search for product information through online videos before making a purchase, making YouTube one of the main sources in building consumer trust.

New opportunities for content creators

The YouTube Shopping Affiliate Program gives creators the opportunity to earn commissions by tagging products sold on Shopee, opening up a new source of income that previously didn’t exist. For creators like Wisnu Trijaya, the program makes it easy to recommend favorite products to their audience, while earning commissions from the sales generated.

In addition, YouTube also plans to invite more e-commerce partners to this affiliate program, in order to provide more product choices for creators and viewers.

With this collaboration, YouTube and Shopee are not only driving the growth of the digital economy in Indonesia, but also paving the way for content creators and MSMEs to thrive in the increasingly dynamic era of online shopping.

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Disclosure: This article was produced with AI technology and supervision of the content writer