XL Axiata and SK Planet re-inject funds of 695 billion rupiah for Elevenia

The elevenia marketplace platform in early 2016 received funding from its owners, XL Axiata and SK Planet South Korea of ​​$50 million (approximately 695 billion Rupiah). Overall the total amount of investment that elevenia has made since its inception, almost two years ago, is around $110 million (1,5 trillion Rupiah).

At today's media gathering, CEO elevenia James Lee revealed that the success achieved by the elevenia team during the two years of operation is a result of the trust given by investors and stakeholder so earlier this year elevenia again received fresh funds.

“Of course, with the amount of investment that has just been disbursed, the transaction target for 2016 must increase in number, after 2015 Elevenia managed to get a transaction value of Rp 1,3 trillion. In 2016, we are targeting a total transaction amount of IDR 3,5 trillion,” said James.

The funds will later be used for marketing activities, platform development, services and products, increasing the number of employees, and moving the elevenia head office to a larger building.

"To provide the best for our consumers, we also need to maximize all the assets we already have," he said.

elevenia claims to be market innovator at the beginning of this year has had an average of 20 thousand transactions per day, 4 million products available on desktop and applications, 30 thousand sellers, 2 million registered members. Meanwhile, as of January 2016 visits to the site and application totaled 40 million visitors.

"We never stop innovating to continue to provide the best not only for consumers, sellers but also partners who have given their trust to us as one of the players in the Indonesian e-commerce world," said James.

Support National Payment Gateway

On the same occasion, Elevenia's CFO Lila Nirmandari was also present. Regarding the government's plan to create a National Payment Gateway, Lila said that her party supports the government's plan.

"As long as the regulation is not difficult and of course involves the right parties in the process of making it, we see that there are no problems and will support all policies issued by the government as well as The roadmap e-commerce and taxation," said Lila.

So far, Lila has recorded that the largest transactions chosen by users in Elevenia are mostly from bank transfer with a percentage of almost 50%, followed by credit cards at 30%. Meanwhile, for other payment methods, such as e-money, the number is still small, only 1%.

"We see that currently users are still having difficulty making payments with e-money, because usually each operator has limitations and does not give freedom to its users, maybe this can also be used as input so that operators can correct it," said Lila.

The interesting thing that was also conveyed by Lila was that so far elevenia had never offered a payment method using Cash on Delivery (COD), a payment option that has been quite popular with e-commerce buyers in Indonesia.

"We saw that from the beginning COD tended to fail as much as 30%, for that Elevenia has never added COD payment options now and so on," said Lila.

Until now, elevenia claims that products such as pulses, electric pulse tokens and pln as well as other vouchers are still the user's choice when using elevenia. Meanwhile, other products that are also widely targeted are smartphones, fashion and beauty products.

Currently elevenia is also preparing a new service that has begun to be offered to the public, namely: mobile gift cards, which is a feature that makes it easy for users to submit a variety of choices Gift card for friends, family and more via smartphone. There are currently 35 partners who have partnered with elevenia and the number will continue to be added until March 2016.

“Currently feature Gift card can already be accessed by users but is still limited in number. It is hoped that in March we will be able to officially launch this interesting product,” said Lila.

Inviting SMEs to partner with elevenia

In order to better reach SMEs, elevenia also often conducts activities offline in various cities in Indonesia, it is hoped that this activity can educate SME players who are not used to selling and buying products online, and of course attracting more SMEs to become entrepreneurs. seller in elevenia.

Regarding the construction of warehouses that are currently being intensively carried out by other e-commerce players in Indonesia, elevenia as emphasized by James Lee does not intend to build storage warehouses in Indonesia.

"Elevenia has no plans to build a warehouse, because we see that there are quite a lot of obstacles if it has to build a warehouse and accommodate goods from the customers. seller us to send to the buyer. For that we will continue to rely on partnerships with our logistics partners, such as JNE, TIKI, First Logistics in terms of logistics, "said James.

On that occasion, James also revealed that most of the registered and unregistered users in elevenia use mobile to access and buy all the products in elevenia.

"We noted that almost 65% of users access and buy Elevenia products directly from smartphones, proving that Indonesia is indeed a country mobile devices with the number of card usage prepaid the most and the most popular Android platform,” finished James.