What Later-Stage Startups Expect When They're Expecting Investors

Aside from capital, there are many other inquiries and criteria that startup founders look for in investors. It particularly happens for later-stage startups in Series A, B, and C. This is the finding that DailySocial obtained from a mini survey of some startup founders at a particular stage. We also conduct short polls on this topic on Twitter and LinkedIn.

Why do we narrow it down to Series A, B, and C startups? This is because the startups in this phase have gained traction, secured a customer base, and are starting to plan for scale-up or business expansion. This means that they will have more complex criteria along with business growth, and are no longer glued to capital alone.

A different hypothesis might arise as it is compared to the early-stage startups, where capital is necessary to develop products/services. The goal is to get customers and find out whether the product/service has been accepted by the market (market-fit).