Making campaign or campaign is one thing that can not be separated from the world of marketing. A marketing campaign is carried out by a company to promote their products or services so that they can be accepted by consumers.

So, what is a marketing campaign and how do you make it? DailySocial.id will explain everything to you.

Definition of Marketing Campaign and Examples

Reporting from Bigcommerce, a marketing campaign is a series of strategic activities aimed at promoting business goals, such as promoting a product, service, or a company brand overall. To achieve effective results, marketing campaigns can be carried out in various media, both online and in print depending on the purpose.

One example of a successful and memorable marketing campaign is the Nike brand campaign. Who does not know Nike with its slogan, Just Do It? Initially, Nike launched the Just Do It movement as a way to beat its competitors. Sure enough, Nike's marketing campaign was a great success, so that the slogan is still remembered today.

Other examples of successful use of marketing campaigns are: brand which has a slogan or catch phrase unique and memorable. Such as, “Indomie… my taste” from Indomie, “I'm lovin it” from McDonalds, to the slogan “Play, lick, dip” which is typical of Oreo. In addition, making a marketing campaign can also take advantage of momentum such as the Marjan advertisement which is always eagerly awaited before Eid.

Steps Taken in Marketing Campaign

After you understand the meaning of marketing campaigns and examples, the next thing you need to do is understand the steps that must be taken to create them. So therefore, DailySocial.id has summarized the 6 steps that must be taken in creating a marketing campaign for you.

1. Define Your Goals, Budget and Target Market

Determining the goals, budget, and target market is the most basic thing that must be done in making a marketing campaign. In setting goals, don't be too ambitious to get them all. You need to pay attention to what problems you are currently facing so that your marketing campaign goals become more effective.

In determining more specific goals, you can apply funnel marketing. One of the formulas that is often used in funnel marketing is the AIDA model. AIDA stands for Awareness, Interest, Desire, and Action. Besides being able to increase sales, this AIDA model can help you choose the right strategy in creating a marketing campaign.

In addition to the objectives, another thing to consider is determining the appropriate budget. If the goals are clear, it will usually be easier to prepare a budget in the manufacturing plan campaign. Budgeting must also be done carefully, so that campaign what you do is not overbudget.

Finally, determine your reach and target market. The target market can be adjusted from age, gender, demographics, occupation, to consumer interests. Determining the target market can help you to create a more targeted marketing campaign.

2. Study Your Competitors

In creating a marketing campaign, one of the important things to pay attention to is studying your competitors. The presence of competitors in the business world is considered a challenge. By studying competitors, you can find out which target market they haven't touched, so you can use it for your marketing strategy.

3. Choose a Channel That Fits Your Targets and Goals

Every channel has its own user segment which of course must be adjusted to the targets achieved in a marketing campaign. For example, Instagram is one of the channel social media used by nearly 90 million people in the world. Instagram users are mostly dominated by young people under 35 years old, so channel Instagram will be very suitable to use if your target consumers are young people.

4. Make Promotions As Interesting As Possible

A marketing campaign can be said to be successful if it achieves its goals. When the target consumer has been reached, of course you need to do something to move them to buy your product or service. Therefore, you need to do a content campaigns.

If the marketing campaign is more focused on the product, then the content campaign has a focus on the consumer. Content campaigns aim to make consumers more interested in your products. In addition, you can also convey goals campaign and your product information is implied in the content using Calls-to-Action (CTAs).

5. Leverage Digital Marketing

One of the effective marketing campaigns is to utilize digital campaigns. Digital campaigns is one way to do promotions using digital platform, like website as well as social media. Besides being able to increase product popularity efficiently, digital campaigns can also make it easier for you to get feedback directly from consumers.

In making marketing using digital campaignsThere are 3 steps that must be considered, namely:

• Planning
• Execution
• Optimal evaluation

6. Optimal Monitoring and Evaluation

The last and most important step taken to measure success campaign what you have made is to do analysis and evaluation. The evaluation aims to assess whether the marketing campaign has gone well and is in accordance with the initial objectives. In addition, evaluation is also needed to determine the next campaign strategy.

That's an explanation of marketing campaigns and how to make them. Hopefully this article can be useful and help you in creating a marketing campaign that suits your goals and desires.

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