1. Startups

WeYAP Online Directory Platform Combines Capital City Lifestyle Categories

Relying entirely on social media marketing strategy, online directory platform WeYAP grow as a service social reviews culinary, fashion, health, and a reliable lifestyle in the midst of the frenetic activities of the people of the capital city of Jakarta.

Plunge as a formidable competitor to directory platforms online the other Isikota which is also location based, WeYAP focuses on a more segmented target market. WeYAP's focus consists of four main categories, namely culinary products, lifestyle, fashion, and health.

According to the Co-Founder and CEO of We Yap Teresa Lin to the DailySocial team, WeYAP released their beta version on August 18, 2014, about three months after the initial design of their initial concept at that time. Mentored, mentored, and funded directly by Mountain SEA Ventures, WeYAP curates all ideas and experiences from other Mountain SEA Ventures startups to enrich WeYAP's development strategy going forward.

Relying completely on social media, word of mouth, local bloggers, and relations, WeYAP has succeeded in building positive public opinion in general. To date, WeYAP has partnered with 12.000 culinary business activists, 1.600 fashion shops, 1000 spas/gym/salons, and 500 nightlife businesses. This figure is projected to continue to increase as the company constantly explores business opportunities with which to work with from all over the capital.

WeYAP's hard work so far has yielded quite encouraging results. Although it does not state the exact number of registered users it has, but the number is estimated to be in the thousands, without forgetting the fact that the site is visited by 10.000 active users every month.

At the beginning of 2015, it was clear to have services on the platform mobile devices It is a priority for WeYAP management to pamper and reach their users and potential users. From the exclusive information we received, the Android platform will be the first to focus on its development. While the current process, WeYAP is maximizing the responsiveness of their site so that it is more optimal from various devices.

"Currently we are focusing on optimizing the responsiveness of our desktop platform on the mobile display. Then of course our goal of launching a mobile application around this summer, Android will be the first," said Teresa.

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