1. Startups

Lynk.id's "Website Builder" Facilitates Loyal Followers Monetization Creators

Lynk.id already has 90 thousand creators, providing the option of scheduling activities and selling goods for a fee

website builder no code Lynk.id launched with the aim of providing tools integrated with the creator. To DailySocial, Co-Founder of Lynk.id Agusleo Halim claims, based on his personal experience, currently there is no website builder that provides needed and personalized services to creators.

"As a creator who has an existence on YouTube and social media such as Instagram and TikTok, [..] I feel that in Indonesia, creators still depend on brand endorsements. Then I started to think if it's still hard to get endorsement what is then needed. Maybe you can create a new product like an e-book or anything digital. I see it's not there yet tools which makescater there."

Claiming to be different from platforms like Shopify or Linktree, using Lynk.id creators can embed information in the form of links with paid concepts. This payment scheme can be done using the e-money platform, QRIS, transfer to a virtual account, Indomaret, and others.

With this concept, creators can directly monetize their loyal followers on various social media channels.

Creators are also provided with the option to make sales in the form of: merchandise. To facilitate all processes, the platform provides options such as Chat Subscription, Video Call, Event to Digital product.

"As tools, Lynk.id is agnostic, freeing creators to embed relevant links to make it easier for them to monetize. Besides being in the form of an e-book, Lynk.id can also be used for webinars," said Agusleo.

Currently, Lynk.id has had around 90 creators since its launch in April 2021. It is hoped that by 2022, 500 thousand creators can be caught.

In Indonesia alone the platform or tools which offer almost similar options among which are typedream and SocialBuzz Tribe.

Monetization strategy

Creators can use all the features on Lynk.id for free, but if a transaction occurs, a 5% commission will be charged. The platform also provides a PRO option for users who want to lower their commission from 5% to 3%. Later they can do custom domains for integration into social commerce like Instagram Shopping and doing manual withdrawal.

To be able to market tools This is more broadly, Lynk.id does not target creators specifically. Any number of followers of each creator on social media can use this service.

The Top 10 creators who use Lynk.id are those who provide education about stocks, crypto, Excel, photography, videography, to fiction (in the form of an e-book).

"Specifically, we target those who fall into the micro-creator category or those who don't have a large number of followers," said Agusleo.

The company currently has angel investors providing initial funding. Not yet have a follow-up fundraising plan, they open up opportunities for investors to provide fresh funds.

"Seeing the potential of the next generation who sees YouTube as a profession, will emerge later middle class for creators and I see it should be heading there. Because the creator is broadcaster, severyone can sell," said Agusleo.

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