VIP Plaza Uses Scigineer's Deqwas Recommended Technology

Japanese advertising technology company Scigineer, whose minority shares are owned by Softbank, announced that it has provided Deqwas recommendation personalization technology for an e-commerce service from Indonesia. VIP Plaza. The technology uses the concepts of big data and machine learning to provide recommendations that are considered to be truly in line with customer needs. The implementation of this technology is expected to increase the number of VIP Plaza customers.

VIP Plaza CEO Tesong Kim revealed that after successfully connecting customers in Indonesia with fashion brands that sell surplus stock them efficiently through very low prices, it is now continuing to strive for additional customers. The presence of Deqwas technology into the VIP Plaza system is expected to make this happen.

“Now, through the merger of Deqwas, which is a cutting-edge digital marketing technology with track record excellent performance in Japan, we aspire to further growth," said Tesong.

It is said that Deqwas has the meaning of the word "encounter", which promises to bring customers together with products that match their wishes.

Various e-commerce services in Indonesia have started leveraging big data technology to boost sales. Zalora uses big data to predict which items will be in demand by customers. The implementation of Deqwas can be benchmarking whether the personalization it does understand the behavior and tastes of Indonesian consumers.

Stigineer CEO Shinichiro Yoshii, who is also a former professor at Hokkaido University, tries to solve marketing problems by presenting solutions that have been designed scientifically and mathematically through technology. machine learning and big data carried out by Deqwas. It is through this approach that Shinichiro tries to provide customers with a “pleasant surprise” with technology that conventional recommendation engines don't have.