1. Startups

Under the leadership of the new CEO, is there still room for growth for Kaskus?

Since changing leadership late last year, there has been a lot of speculation circulating about Kaskus and its future in the digital industry in Indonesia. Many skeptics have not seen much meaningful movement from Kaskus in recent years, long before the new CEO taking over, making many think that maybe Kaskus' future may not be as bright as it used to be.

Sitting at the top of the decision-making chair at a company like Kaskus is not easy, especially since Sukan Makmuri has been given so much homework waiting to be completed, starting from technical issues that don't stop, forum issues that don't show significant growth, to the issue of Kaskus' strategy to return to the fold. relevant in the eyes of the Indonesian internet public.

With more and more internet companies developing in Indonesia, it seems like the time when internet entrepreneurs idolize Kaskus as a company role model Indonesian startups have begun to be forgotten. I don't know what Kaskus is missing: his spirit, his youth, passionher, the soul of the community, I'm not so sure either. I'm just sure that Kaskus started to sway, lost his identity again or the cool term "trying to reinvent itself"Whatever the missing thing, I'm sure Kaskus' internal team is also looking for it to bring Kaskus back to its former glory.

There are also quite a few rumors circulating about Kaskus which became the casual gossip of the internet industry players while drinking coffee at coffee shop. Starting from Kaskus being sold to foreign companies, starting from this and that employee, almost all of them do not side with Kaskus. But there is one rumor that is also quite widely heard about Kaskus.

In the internet industry, there is a fairly strong rumor circulating that Danny Oei, a former Kaskus executive who left Kaskus to develop his own startup Mindtalk, has returned to take a strategic position at Kaskus. Danny, who I met casually with a smile, said that he was only limited to giving advice to companies that used to be an important part of his career.

Whatever the Kaskus team is thinking at the moment, many parties are still waiting for more breakthroughs and innovations from Kaskus. Maybe this is a phase where a brand as big as Kaskus needs to shut up and listen to its loyal users again reinventing Kaskus, rediscovering Kaskus' identity at the next level.

But all of this goes back to the basic question, even if Kaskus is able to reinvent the brand, is there still room for Kaskus to move again and claim a seat as an Indonesian startup success story?

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