1. Startups

Trivago Metasearch Site Officially Launches in Indonesia as a Hotel Price Comparison Service

Market potential tourism in Indonesia has succeeded in attracting several foreign startups to enter the Indonesian market. Call it a site travel metasearchwego and HotelsCombined which has been side by side with local startups such as sites index finger which is also have a hotel comparison service. Recently Trivago also recently announced the launch of its services in Indonesia.

In accordance with the information in the press release we received, the entry of Trivago based in Germany into the Indonesian market is one form of its expansion steps in the Southeast Asian market which is claimed to have a very potential market in this segment. travel. Several other countries in Southeast Asia, such as Thailand, Malaysia, and Singapore, have enjoyed Trivago's services for one year. Now Trivago means a more complete presence in 47 countries and is available in 28 local languages.

Seeing the huge potential of the Asian market, Trivago Head of APAC Robin Harries said that expanding its business in Asia is one of Trivago's focuses, which does not want to miss tasting the savory Asian market which has a high interest in websites. travel.

"The potential of 200 million internet users in Southeast Asia cannot be missed. We see an increase in the travel market that is both attractive and challenging, so we plan to strengthen our activities there," said Robin in a press release.

In general, the way Trivago works is not much different from Wego and HotelsCombined which are both sites travel metasearch. Users freely access hotel price comparisons from various reservation sites such as Venere, Hotels, Expedia, Agoda, Booking, and several other reservation sites which are claimed to reach more than 150 travel sites.

Just enter the desired keywords, such as the name of the destination city, Trivago will automatically display a list of available hotels complete with dates check in and price. More detailed search with function filtering are also embedded, such as searches by hotel star, price range, and amenities. For reservations, Trivago will direct the user to the relevant reservation site page which is displayed online real-time.

In the Indonesian market, Trivago should be able to have a good enough opportunity to compete with other similar sites with strong competitiveness, including application availability. mobile devicesits for platforms Android and iOS.

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