1. Startups

The Trend of Digital Assets is Increasing, There is an Opportunity to Build a Blockchain Ecosystem Startup

Startups can be present in the blockchain ecosystem using cryptocurrencies for digital assets

In recent years, the investment trend has now penetrated the digital world. From “merely” investing in gold instruments, to securities, in the internet era, digital assets can become reliable investment instruments. Digital assets that are now commonly encountered are digital currencies, or what is commonly referred to as cryptocurrency.

Not only abroad, the increasing public interest in crypto investments such as Bitcoin, Ethereum, and DogeCoin has also penetrated the country. Currently, there have been many users of these cryptocurrencies that have experienced quite high growth.

Data from KSEI states that in May 2021 players in crypto assets grew 50% to 6,5 million people. The number of transactions also reached IDR 370 trillion, growing 5 times from the first 5 months in 2021. This proves that crypto is a very profitable opportunity.

Crypto can not only be used personally, but can be used as a digital asset for a company. Currently, it is still rare to find a marketplace or platform that adopts -based technology blockchain for crypto and NFT digital assets (Non-fungible tokens) for digital creators in Indonesia.

In fact, this can be a great opportunity for business pioneers to become pioneers and take a portion of the 'cake' because market conditions are not yet crowded. In Indonesia, a company that has tried to adopt this innovation is Tokocrypto. This company which is engaged in trading crypto assets has acquired 900 thousand customers. Last month, Tokocrypto launched its NFT marketplace platform, TokoMall.

Apart from being a way to develop exchangeFor example, Toko Token (TKO), the existence of TokoMall as well as facilitating a wider reach for local digital creators and an investment vehicle for collectors. In addition, the popular DeFi trend, namely Decentralized Finance, which has become an alternative to traditional finance, has become an easy target for business opportunities.

Still from CNBC Indonesia, according to the CEO of investment company Dispersion Holding, Mike Edward, DeFi is built on Ethereum using blockchain technology and cryptocurrency which removes intermediaries when transacting. DeFi makes transaction activities faster, cheaper, efficient, and secure. DeFi is transparent, making it accessible to everyone, and users have complete control over their assets. Although transparent, DeFi still maintains anonymity and trust in users.

Although its adoption here is still on the fingers and currently mostly for lending, there is no denying that DeFi is able to disrupt the financial industry and conventional banks, from savings, loans, trading, to insurance. See pintu Today, Tokocrypto has partnered with Pluang, an investment application.

Seeing the trend of crypto, NFT, to how DeFi works, becomes an interesting opportunity for service providers cloud computing, Amazon Web Services (AWS), to go deeper into how startup opportunities are built into the ecosystem Cryptocurrency/NFT/Blockchain in the #StartUpUntukNegeri webinar series.

Three top experts in the industry will host this webinar. Pang Xue Kai, CEO, Founder, Tokocrypto and TKO, an Indonesia-based Crypto Asset Exchange, which recently announced its investment by Binance - the world's crypto exchange. Kevin Cahya, Founder, 1 Origin, which presents the first NFT gaming platform in Indonesia which aims to provide a complete experience in collecting unique game assets that offer a fairer value model. And Tigran Adiwirya and Head of Launchpad Tokocrypto, a kickstarter program launched by Tokocrypto to help blockchain projects and scale businesses. The webinar will be held on Tuesday, November 23, 2021. Watch and explore the potential opportunities of this industry ecosystem by registering at here.

This article is supported by Amazon Web Services Indonesia.

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