Traveloka Enters On-Demand Logistics Service Through the “Traveloka Send” Feature

Traveloka, which since the pandemic has become super app lifestyle, deepening the solution by venturing vertically on-demand logistics through the presence of "Traveloka Send". For now, this service is only available for consumers located in Jabodetabek. There has been no official statement submitted by the company regarding this, even when contacted by DailySocial.id.

Menurut web page, this service is provided by the Traveloka group under the legal entity PT Ciptaloka Karsa Teknologi. The driver partners utilize their own partners and independent third parties who have collaborated.

In the early stages, Traveloka Send is only available for a maximum delivery of 12 km. Other requirements, the item has a maximum weight of 5 kg or dimensions greater than 40x40x30 cm³, and cannot be used to send items such as explosives, live animals, precious metals, and certain other types.

Traveloka so far has recruited driver partners to accommodate the delivery of Traveloka Eats food delivery services, as well as being supported by lalamove.

It can be said that entering the logistics vertical is one of Traveloka's ways in increasing the utility of driver partners so that they can earn additional income outside of Traveloka Eats. Traveloka Eats itself is only available in Greater Jakarta, Bandung, and Bali.

“Test wave” a la Traveloka

As is known, last month Traveloka officially closed the service e-grocery Traveloka Mart after operating for six months since it opened in March 2022. Management said this closure is part of the company's business strategy and priorities.

Like most players e-grocery On the other hand, Traveloka Mart provides partnerships with major retailers and shops selling daily necessities, such as fresh produce and frozen food. After the transaction occurs, the driver-partner will deliver the order to the consumer's house.

Even though there is no supporting data, it is alleged that the decision to close Traveloka Mart was due to losing competitiveness with players quick commerce who is actually a specialist in the vertical. In addition, the "burning money" strategy, which is mostly for consumer acquisition, cannot be maintained and only focused on this service if Traveloka wants to become a sustainable company. The company's focus should be placed on services that continue to score steady growth.

Services on-demand you can say it doesn't burn money from service e-grocery. According to Co-founder and CEO RaRa Delivery Karan Bhardwaj, many people are willing to pay two to three times more for same day delivery than next day delivery, and higher costs for one hour delivery. Making this delivery business considered profitable and sustainable.

However, there are actually other services that are not directly related to the accommodation and travel business in Indonesia super app Traveloka, for example gold investment service working with Pawnshop. According to the information in the application, they will soon complement the investment product options with other instruments.

Compared to its closest competitors, such as Tiket.com and Pegipegi, Traveloka's way of building a service ecosystem is different. They are not limited to services that are directly related to travel and lodging. Moreover, Traveloka tries to offer a complete lifestyle experience in one application. Its rivals are still focused on deepening travel and accommodation services with various supporting features.