Blue Bird's Digital Transformation, Expands Access to Taxi Messages from Various Consumer Applications

Blue Bird keeps doing digital transformation to remain relevant to current conditions. This time, the company is expanding access to ordering taxis through various everyday consumer applications Gojek, now enter the Shopee and Traveloka applications. The collaboration with Shopee was just inaugurated yesterday (16/12).

In his official statement, this strategy is a continuation of the company's realization for the pillars Multi-Channel Reservation, in an effort to expand the accessibility of Blue Bird services combined with the digital ecosystem.

This feature can be found in the Credit, Billing & Entertainment icon, then go to Transportation & Accommodation options. Later you will find the Taxi icon to start ordering the nearest Blue Bird taxi. Shopee users are also spoiled with payment features Split-Payment, allowing users to combine payments via non-cash methods combined with Shopee coins.

It's the same thing at Traveloka. Although not yet officially available, Traveloka users can use the QuickRide feature to order a taxi. Then use the non-cash payment ecosystem that is already available on Traveloka to pay for it.

Blue Bird Deputy President Director Andre Djokosoetono said, the continued collaboration with Shopee is a tangible form of the company's commitment to increasing public accessibility in getting safe and comfortable mobility.

“During the pandemic, we continue to strive to become more and more relevant to people's needs. Currently, people are getting more flexibility in accessing Blue Bird services,” he said.

Head of Brands Management & Digital Products Shopee Indonesia Daniel Minardi added, this taxi booking feature is part of Shopee's digital products, which is expected to provide convenience and comfort for users' lives by utilizing one Shopee application for various needs.

Previously, the collaboration between Shopee and Blue Bird had occurred twice. First, presenting digital payment services ShopeePay for passengers who order taxis through the MyBlueBird app. Second, the launch of the Bluebird Send service as a delivery method that prioritizes timeliness and safety of goods with a carrying capacity of up to 200 kg in the Shopee application.

"After the success of our previous collaboration in the Bluebird Send service, we are proud to partner again with Bluebird in the latest feature, namely taxi bookings that can be accessed through the Shopee application," said Daniel.

Blue Bird maneuver goes digital

In a joint interviewDailySocial.id, Blue Bird is now focused on being Mobility-as-a-Service (MaaS) with three main approaches, namely: multiplatform/channel, multiproduct/serviceand multipayment. The goal is none other than to create an integrated service ecosystem and strengthen its position in the transportation industry in the digital era.

Blue Bird's President Director Sigit Djokosoetono revealed that his party had learned a lot from 2020 in responding to restrictions on community mobility through various efficiency programs to reduce the Company's burden. However, on the other hand, Bluebird claims to continue to provide safe, comfortable and hygienic services by implementing very strict health protocols, as well as making it easy for customers to order taxis on various platforms and increasingly developing payment alternatives. cashless which are increasingly popular with the public.

"Many transportation companies have collapsed due to the pandemic. However, the fact that Bluebird still survives and continues to develop its business is a testament to the public's trust in Bluebird services and good corporate governance. careful and oriented to customer," explained Sigit quoting from NewsEconomy.

To that end, Blue Bird has started to enter into logistics solutions, partnering with Paxel, Shopee, Union Group, Kem Chicks, KAI, and others. With Paxel, provided a maximum delivery capacity of 20 kg for delivery on the same day and the next day, both within and outside the city utilizing the Blue Bird Group network. The solution now covers not only Greater Jakarta, but also Bandung, Tasikmalaya, Purwokerto, Yogyakarta, Malang, to Denpasar.