Neo Commerce Bank: Phase Two of Transformation Glues "User Stickiness" 18 Million Customers

In its first year operating as a digital bank, PT Bank Neo Commerce Tbk (IDX: BBYB) has registered milestone significant. Until the first semester of 2022, the BNC application has been downloaded 26 million times, its customers have reached 18,5 million with a Monthly Active User (MAU) of around 3 million.

This achievement cannot be separated--one of them--from strategy Gamification in the application to provide attractiveness and engagement more about the concept ofdigital banking in Indonesia.

If last year the Managing Director of Bank Neo Commerce Tjandra Gunawan spoke top of mind, this time he revealed a number of important points related to efforts to strengthen business fundamentals, develop features and products comprehensively seamless, and strategies to improve user stickiness.

Tell me about BNC's transformation in the last two years?