Tips from Gojek and Halodoc Optimizing Growth Opportunities in the Midst of a Pandemic

A prolonged pandemic has turned out to be able to make startups to big technology companies like Gojek make strategic changes and even focus on new businesses on the platform. In an event webinar initiated by the Technology Journalists Forum (Forwat), representatives from Gojek and Halodoc deliver challenges to new innovations which are then applied and are expected to become each other's superior products.

Focus on user feedback

The pressures of life and economic changes that occurred during the pandemic have in fact increased the number of users Halodoc who then conduct mental consultations with psychiatrists and psychologists through the platform. After official launched At the end of last June, the consultation service has now been supported by 500 psychologists and psychiatrists.

According to CMOs Halodoc Dionisius Nathaniel, not only used by adults, but it was noted that there were several children who then used the mental consultation channel presented by Halodoc via app and website. This achievement shows the growing need for users to convey their grievances and life pressures that they experienced during the pandemic.

As a platform that prioritizes health for all, Halodoc has also carried out several activities that help the government and of course the community during the pandemic. One of them is the provision of a Rapid Test for Covid-19. At the start of the pandemic, Halodoc technology has also been introduced chatbot namely the Preliminary Risk Assessment. Its function is in the form of a questionnaire that helps people check whether they are at risk of being affected by Covid-19 or not.

"In this mapping, utilizing existing locations on our platform, we can finally see how many users use this feature and help us to see the location. Most of them, of course, live in big cities," said Dionisius.

In addition to mental consultations and a rapid test for Covid-19, Halodoc also claims to experience positive growth from Health Stores. In this case, it takes advantage of partnerships with 100 scattered health shops and delivery integration with driver-partners Gojek, able to increase the number of purchases and deliveries easier and of course faster.

"Strategic partnership with Gojek proves that what we present, namely fast delivery in under 60 minutes, was successfully realized by Halodoc and of course Gojek, said Dionysius.

To maintain business growth during the pandemic and help more people access health information and consultation services with doctors, Halodoc want to continue to get feedback from users so that they can provide comprehensive digital health services, not only in big cities but other regions in Indonesia.

"Currently we have around 20 million active users on the application and website. This increase is supported by the services and information we provide related to the topic of Covid-19. Education is part of our strategy to increase user traction on the application and also website, said Dionysius.

Support partners through technology

Meanwhile for Gojek which already has a variety of services, during the pandemic began to focus on the welfare of driver partners and merchant. Starting from make a donation to launch appropriate technology. According to the Chief of Corporate Affairs Gojek Nila Marita, the company is trying to focus on core business they. Starting from mobility, food related, logistics and of course payment.

"An interesting fact that also occurred during the Gomed service pandemic also experienced a fairly good increase. We noted that transactions at Gomed had increased by up to 103 percent," said Nila.

Other services that have also experienced improvements are entertainment, it was noted that the GoTix service had increased by up to 30 times. Adjusting the PSBB rules and working at home which are mostly applied by office workers and students. Meanwhile to help culinary partners beyond the culinary business to run their business, Gojek also been launch Selly which is an application keyboard and dashboards that make it easier for SMEs to serve customers.

With the launch of this special merchant application, it is hoped that it can accelerate acceleration merchant Gojek through tools tailored to their needs.

"Through the Selly application, we hope that there will be more perpetrators social commerce in Indonesia which can be facilitated in terms of supporting tools for their business. Gojek will also continue to collaborate with businesses and brand relevant," said Nila.