Second Day Workshop "Road to Harbolnas 2015" Sharing Insights Regarding Payment Gateway, User Retention, and Technology Readiness

The series of the 2015 Road to Harbolnas workshop on the second day was completed yesterday (3/12). Still with the same theme, “Eliminate Obstacle Through Collaboration”, the focus of the second day of the workshop was to share insights related to the technical side, starting from payment gateway, user retention, to technological readiness.

Online Shopping Day which has a concept that is not much different from Black Friday and is familiarly known as Harbolnas, which is now in its fourth year. Realized accidentally in 2012 ago and started with just seven e-commerce services, now his enthusiasm has exploded many times over. It can not only be seen in terms of the number of participating e-commerce players, but also from the surge in traffic originating from consumers such as submitted earlier.

Through the Road to Harbolnas 2015 workshop which was held for two days at Agro Plaza, South Jakarta, the organizers wanted every participating e-commerce service to be prepared to receive a surge in visits and orders during Harbolnas 2015. On the second day, the Road to Harbolnas 2015 workshop focused more on discussions related to payment gateway, user retentionand technology.

Speakers present on the second day were Imam Akbar Hadikusumo (Doku), Budi Gandasoebrata (Veritrans), Agus Supriyatna (Sodexo), Dyah Anamia (Sodexo), Aulia Amalia (WeGo), Fajar A. Budiprasetyo (HappyFresh), and Natali Ardianto. (Ticket).

Akbar said, “The current government has seen e-commerce as an attractive industry. SMEs have also seen this industry [e-commerce]. Hopefully in the future, e-commerce can be more accepted from SMEs to large ones and [growth] can be controlled.”

Budi added, “Our job from the side of industry players is to make sure the government when making regulations, it is a regulation that can [help] grow the industry. Don't let the regulations restrain us."

Since showing exciting growth, the government has indeed shown an interest in e-commerce. Can be seen from how the plan e-commerce roadmap will be created. Not to mention a discourse to create a system national payment gateway (NPG) which aims to help nourish e-commerce itself.

However, according to Akbar and Budi, until now the form of dan intention the NPG initiation plan itself is still unclear. Payment gateways basically can help facilitate transactions merchant in online buying and selling activities.

Events such as Harbolnas 2015 can actually be utilized as well as possible by e-commerce industry players to attract as many visits to their site as possible. However, if the infrastructure owned is not well prepared, it can backfire.

Natali said that user experience remains the number one concern. According to him, don't let users who have just switched to online feel the impact of the high traffic that can make the service possible down because it can affect the image of the service used at that time.

Fajar said, “Plan from now [to welcome Harbolnas]. Raise the system requirements to 10 to 20 times or as you expect.”

"User experience is the important thing. Because if a user gets a bad experience, he doesn't necessarily want to come back again to use the same service. So prepare everything thoroughly [to welcome Harbolnas],” said Aulia.