The Pandemic Encourages Interest in Gold Investment, Boosts the Number of IndoGold Users

IndoGold as a provider of application-based gold investment platforms, said that during the pandemic there had been positive business growth. The company recorded an increase in the number of users by up to 40%, so that in early 2021 the number of users reached more than 800 thousand people.

To DailySocial, IndoGold Managing Director Amri Ngadiman said, in the midst of an uncertain situation such as a pandemic, many people use gold as a safe investment as a hedge. This has a positive impact on IndoGold's business performance.

Although there are currently many investment platforms online which offers similar products and services, but IndoGold claims to have a significant difference. Among these are, IndoGold is fully integrated online and offline, they have branch offices that can serve directly in investing in gold.

"We realize that in presenting financial products that are inclusive, we must reach all people. Our branch office not only serves gold buying and selling, but also serves gold pawning. Our branch office is located in the Malabar market unit, Tangerang. IndoGold plans to expand globally. offline by adding a new branch office this year," said Amri.

Previously IndoGold has also expanded collaboration with digital wallet services such as GoPay and payment gateway Doku to add payment options to users.

In Indonesia, gold has indeed become one of the catalysts for investment platforms, encouraging public interest in investing online. Gold investment services can now be found everywhere, as for applications that provide similar services, there are also many options, such as:

Launch features auto debet

Until now, the feature that has become the user's choice is the buy gold feature, most users save gold regularly. The purchase price of gold displayed by IndoGold is updated automatically real-time follow market prices. To make it easier for users to manage their gold investment, IndoGold launched an auto-debit feature. Through this feature, users can schedule gold purchases automatically by deducting their KASPRO balance.

"We make periodic gold investments easy with the auto debit feature, allowing users to schedule gold purchases automatically through KASPRO balance deductions," said Amri.

Users can buy gold regularly with features auto debet starting from Rp. 10 thousand. The results of the gold investment that have been made can be disbursed in the form of cash directly to a registered bank account or exchanged for ANTAM or UBS certified gold metal with a grade of 99,99% which is insured for delivery anywhere throughout Indonesia.

“We hope that this new feature can foster healthy financial habits so that users can achieve their financial goals in the future. In presenting gold investment solutions online safe and reliable, IndoGold has been registered and supervised by OJK and obtained ISO 27001:2013 certification which is a global standard in the application of information security management,” said Amri.

This year, IndoGold is preparing a fundraising plan for their business expansion. The hope is that IndoGold can reach more people to invest in gold.

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