The difference between Business Instagram and Personal Instagram

Are you an influencer, small business owner, or personal social media user? Instagram can help you build brand awareness on both business and personal and will generate good prospects in the future for people to know you better with the characteristics that are formed.

In particular, Instagram is a great platform to showcase your brand and products that are visually appealing. Instagram business accounts were launched for this reason.

Instagram as platform social media sharing information in the form of media, both photos and videos that can be downloaded for free. Where, the newly created Instagram account will automatically default set as personal account. Everyone aged 13 and over can sign up for Instagram using the address Email and choose username.

An Instagram business account includes advanced features designed to help you understand your customers and bring people to your website.

So, what's the difference between an Instagram business account and a personal account?

We'll cover the differences between business and personal Instagram accounts, key account features, and how to set up a business account.

Instagram Personals

If you use Instagram primarily for inspiration and connecting with friends and family, you just need a personal Instagram.

A personal account allows you to post content and view other users' Instagram profiles. You can access it for free.

Personal or personal accounts have standard Instagram features, namely uploading photos and short videos. User can also add captions, hashtags, location based on uploaded photos or videos, and also added link in bio.

The following photo is a display for a personal Instagram account.

In addition, users can also interact by giving likes, comments, bookmarks on every upload. Every upload can be seen by followers, as well as all Instagram users.

Users can also select options private Akuna if you don't want your account to be seen by the public and only followers only can see it. 

Tools which is used on Instagram personal is very simple and easy to use for users who just want to share moments and keep in touch with family or friends.

On a personal Instagram account you cannot see analytical data in the form of Instagram Insights as well tools that only exist on professional or business Instagram.

Business Instagram

Instagram also provides features for professionals or businesses. As with personal Instagram, business Instagram can also be accessed free of charge. However, there are also paid features such as advertising. The function of business Instagram is to promote brand as well as the products they sell.

On a business Instagram account, you can run a business online online or build image and introduce products with a wider range, can be visually appealing, and make it easier for consumers to contact you directly by adding contact details. 

In contrast to personal Instagram, which has a simple appearance, on business Instagram, you can see content analytic data uploaded through the feature InstagramInsight. This helps to see what content the audience likes. Apart from that, you can also do promotions in the form of advertisements that will appear on story, explore, and also the veranda.  

The existence of Instagram business can find new consumers because of its very wide reach.

However, it can be difficult for new businesses to instantly get noticed on Instagram. There are so many users posting content that it is hard to stand out from the rest. This is where the Instagram Business account feature can be optimized.

Business accounts can create Instagram accounts specifically designed for marketing purposes, such as promoting products or services through paid ads or optimizing feed appearances to make them more appealing. This will increase the visibility and ability of your audience to find your account.

Here are things to consider when using a business Instagram account:

• Choose username easy to remember. 
• put in full name with the product being sold as the search keyword.
• write it down Biography or description briefly about the product or service offered.
• Use profile picture with logo brand to be easily recognized.
• put situs link to make it easier for people to get complete information, such as website, marketplace, WhatsApp number, and so forth.
• Link button CTAs (call to action) in the form of sending messages, Email, a phone to make it easier for people to contact you.

Here is an example of an Instagram Business account to build an image brand and community.

Have cash flow and/or UR or and/or complete balance sheet brand image on social media will get more benefits for business people. As it is today, businesses don't always rely on direct sales, the existence of social media, one of which is Instagram for business, can be of great value to a company brand.