1. Startups

Applying D2C Concept, Dropezy Develops “Car Shop” Service

This service is intended to reach consumer segments who are used to shopping offline in the market

Startups online groceries Dropezy developing a “Mobil Shop (MoTo)” service with the concept of direct-to-consumer (D2C). This service is intended to reach the consumer segment who is used to shopping offline in the market, which has not been touched by technology to be more familiar with the service online groceries.

MoTo is a form of localization of vegetable traders who trade with their carts every day around the residential area of ​​residents. With various ability upgrades, Dropezy is equipped with a mini truck vehicle, which is accompanied by a digital payment feature from players e-money, banking, as well as cash payments.

To DailySocial, Co-Founder & COO Dropezy Nitesh Chellaram said that the MoTo initiative was motivated by social restrictions in the midst of a pandemic that prevented people from having access to supermarkets or wet markets. This segment is generally dominated by customers who are not very tech-savvy and may have never shopped online.

“That's when we really decided to get closer to the market feel with them through MoTo. Customers can buy vegetables in small quantities, without worrying about overstocking, wasting, or worrying about shipping costs again,” said Nitesh.

This localized concept is also in accordance with the habits of Indonesian people when shopping at their regular vegetable traders, which is to directly hold and select the desired quantity of goods. Customers can still fulfill their daily needs at standard prices without having to go to the market.

He is optimistic, this localized MoTo solution can be pintu gateway for Dropezy to introduce services online groceries more broadly. “For customers who want access to more than 1.000 SKUs that we provide online, online, our friendly staff will also help customers to download the app on their phones and train them to order online online. "

According to him, there is no significant difference in the experience of shopping at a vegetable vendor with MoTo. Customers can simply go to the nearest MoTo location to shop, no need to download any applications. It's just that, now there is a digital payment option with a balance e-money, bank transfer, also cash. “It's as simple as shopping at the nearest minimarket or traditional market.”

Empower local vegetable traders

Nitesh admits that the digitization of MSMEs is a necessity in the current era. Therefore, he does not want to create a competition between the existing vegetable traders, but instead takes them as partners in MoTo. So far, they as vendors have different product ranges and prices vary. From the customer's point of view, there is no guarantee of quality and when they pass the door.

“You will be lucky if you see them selling in your neighborhood, otherwise you will have to wait until the next day. Some vendors will even carry products that are no longer fresh because they don't have enough money to buy new stock. We don't want to compete with them, we give them the opportunity to join us."

Currently, there are partners who were previously vegetable traders who have joined MoTo. Meanwhile, currently only one unit of MoTo is available in East Jakarta. “Working with us gives them a fixed monthly income and doesn't have to worry about using their own money to refill stock. They just focus on what they've been doing, which is selling."

Next plan

Nitesh said that his party will expand the reach of MoTo units to more locations, such as apartment and residential areas so that customers can get access to daily shopping faster. However, business online groceries Dropezy will still be the company's main business support.

“This whole idea is slowly user offline [from MoTo] become a user online so they can get access to a wide variety of items and take advantage of our ongoing daily promotions. We help users offline with app downloads, so they can collect points every time they buy an item and redeem it for future purchases.”

Regarding the development of its business, although it was not explained in detail, Nitesh admitted that Dropezy's growth was constant on a monthly basis. This trend is still influenced by social restrictions during the pandemic which changed customer behavior when shopping online and resulted in a surge in transactions.

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He saw that customers who previously never bought fruit and vegetables online are now ordering all their daily needs from the comfort of their homes in seconds. “Customers are spending more time with their loved ones and relying on other ways to make their lives easier and less complicated. Dropezy is just one example of many others," he concluded.

Service opportunity online groceries Indeed, there are still so many opportunities in Indonesia. Report from Statista convey, in the last year the market share online groceries in this country only reached 0,3%, is predicted to increase 20 basis points to 0,5% in 2022. The pandemic that hit the country was mentioned as one of the main factors that triggered the increase in the popularity of the service online groceries among consumers.

According to the data, the further impact of the pandemic besides changing buying behavior online consumers, is a change in consumer mindset in shopping. “Worried about the economic impact of the pandemic, many Indonesian consumers are becoming more budget conscious. In addition, the priority of purchasing basic necessities and health among consumers is also seen during the pandemic," the report said.

Source: Statista

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