Skillfully Bridge Professional Trainers and Users in One Platform

Just did rebranding August 2021, training platform online Skilled claims to experience positive business growth. To DailySocial.id, Founder & CEO Terampil Amrullah Azmy revealed, his startup wants to help users get integrated training classes, both in terms of material to communication with trainers and other users.

"In general, platforms that offer technology and services similar to Skilled are more focused on speech, but in Skilled we do role play and has material that is demonstrated directly by the trainers."

Skilled provides seven categories of training. Among them are Personal Foundation, Business Foundation, Marketing & Branding, Sales, Operation & Technology, Finance & Accounting, and Human Capital.

For users who are just starting to enter the world of work or young professionals who want to know what aspects should be developed to improve their careers and want to know a brief profile of themselves, they can take short assessments for free at Skilled. Currently, there are around 124 modules on the platform.

"Not only soft skill and hard skills, Skilled also offers technical skills for users. Previously, we first set the existing curriculum according to market needs, but we also received requests from users before we finally launched the curriculum," said Amrullah.

Monetization strategy

For the monetization strategy, in addition to providing free options to access videos for new users, there is also a quota that can be chosen by them. Among them are packages bronzes, silvers, and gold. The prices offered start from Rp. 95 thousand to Rp. 495 thousand. For payment options also provide all available payment options with their strategic partners namely midtrans. There is also a payment option using DANA.

"Since the beginning we have focused on the B2C segment. But in the last month we have started working on the B2B segment. Most of our users are in Jabodetabek. However, Skilled has also spread to Semarang, Jogjakarta, Surabaya, Medan and Palembang," said Amrullah.

Similar platforms that offer services like Skilled include Rom and ProSpark.

Method hybrid learning

Besides having trainers who come from national and multinational companies in Indonesia, Skilled also has trainers from the general public who have skill and good experience. But to make sure trainers If these are included in the criteria, a strict curation process is carried out by the team. Currently there are about 98 trainers who joined.

To provide more integrated solutions and services, Skilled who applies the method hybrid learning, combines Intra-Active and Inter-Active learning. The Intra-Active method is designed to encourage learners to be more active in increasing their capacity, while the Inter-Active method is a method that allows them to play an active role in interacting directly with other users and trainers in Discussion Forums and Live Q&A.

This text-shaped discussion forum is found in each training module so that the discussions that occur are specifically to discuss the material in that module. Meanwhile, Live Q&A is a service that allows users to interact directly with trainers in audio. In 2022, Skilled also has plans to launch a similar feature with the Club House application.

"Since rebranding Our focus is more on technology development. In the first quarter of next year this feature can be used by our users and trainers," said Amrullah.

To improve customer service, Skilled also often communicates directly with users to get feedback. This way, you can maximize videos and other materials that have been the user's choice to date.

Still running business bootstrap, Skilled does not have any plans to raise funds in the near future. However, in 2022, the company plans to conduct fundraising activities in the third quarter.

"We want Skilled not only to be the online training platform of choice for the community, but more than that we want to be like teachers and proud parents if our students succeed in achieving their goals and getting a bright future. While on the business side , we dream Skilled to be one edutech unicorn that makes Indonesia proud," concluded Amrullah.