Telkomsel Digital Ecosystem Inaugurates New Identity "INDICO"

PT Telkomsel The Digital Ecosystem (TED) officially announced a new identity called Indonesia Digital Ecosystem or INDICO. With this identity, INDICO will oversee various digital innovations Telkomsel, both existing and future.

As is well known, TED is a new entity established Telkomsel earlier this year. TED to be holding company for digital sub-business Telkomsel. Some digital innovations Telkomsel already running among them is Kuncie (edtech), Fita (healthtech), and Mamamojo (games).

Delivered at the virtual inauguration ceremony, CEO Telkomsel Digital Ecosystem Andi Kristianto emphasized INDICO as a commitment to drive digital economic growth in Indonesia in an inclusive and impactful manner. "INDICO will enable us to do more commits with innovators, investors, strategic partners, and stakeholder related," said Andi.

In the short term, TED is developing a platform that enables innovators, investors, collaborators to reach the market more easily in the next five years. This development will be based on the needs of the community by utilizing the assets and capabilities of the parent company, namely a customer base of 170 million and more than 300 thousand outlet partners. Telkomsel in 514 cities.

The development of digital innovations also takes advantage of the understanding they have, both geographically and demographically. "Thus, our assets are not only relevant for the telecommunication [market], but for all Indonesian people, with a strategy" growth hacking. very Indonesian diverse, understanding the local is very valuable," he added.

For the initial stage, Andi continued, his party will encourage the development of existing digital products in the next six months, namely Kuncie, Fita, and Mamamojo. If the capabilities they have have been optimally utilized, they will only start to enter other verticals.

New approach Telkomsel

Summarizing his digital transformation journey, since last year Telkomsel started to take a different approach in developing digital products. Previously, the development of digital innovation was carried out through vehicles Telkomsel Innovation Center (TINC) and Telkomsel Innovation Partners (TMI). TINC solicits ideas to be incubated and accelerated from local startups, while TMI enters through providing investment to early-stage startups (early stage).

However, this time Telkomsel trying to explore a vertical that has never been worked on by telecommunications before. Telkomsel developing the Kuncie and Fita platforms, which are both in the segment digital lifestyle last year. Then, enter Mamamojo which was established through a joint scheme by TED and GoTo last February.

In a previous interview DailySocial.id with key and Tape, this approach is reflected in the steps Telkomsel appoint CEO Kuncie and Fita from outside the company and the parent company. Besides that, Telkomsel provide the flexibility to develop a business model growth hacking, and has the potential tospin off. This model is certainly contrary to the telecommunications business model which is oriented towards Return of Investment (ROI).

In response to TED's strategic move, Bain & Company Telecommunications Practice Partner Kiran Karunakaran assesses that a number of platforms are taking advantage of the growing market in the technology and telecommunications industry. For a market like Indonesia, digital platforms have the potential to become an economic catalyst and accelerate local startups in key industry verticals.

Therefore, large telecommunications operators, such as Telkom and Telkomsel, can leverage their assets to transform into a digital platform. "At the heart of the transformation is the ability to forge wide-reaching partnerships and attract investment from global hyperscaler who want to play a role in supporting the digital economy," Karunakaran said in his official statement.