1. Startups

Support the Advancement of AdTech and Martech Indonesia, Telkomsel Have a Digihackaction

Collaboration for Acceleration', Telkomsel open opportunities for those of you who are interested in AdTech and Martech through Digihackaction 2021

The digital era has revolutionized the way people at large consume content. The conventional way that is increasingly being abandoned is now turning to digital content. The revolution inevitably also "forces" the advertising industry that lives in the content media ecosystem to evolve too.

For example, last decade, advertising media was still dominated by conventional media such as television, radio, print media, and so on. But in this era everything changed. Digital platforms are rapidly dominating as an advertising medium relevant to the internet era. Big names from social media platforms and other digital mediums create a new pattern (trend) in the world of advertising which is known as AdTech (Advertising Technology).

In brief, AdTechis an advertising technology that utilizes software and hardware engineering, to assist advertising entities and brands in targeting, distributing, as well as analyzing communication and promotion efforts in a measurable and well-targeted manner.

In application AdTech presenting technology that is transparent and presented real-time with powerful analytics technology. This technology will later become a key indicator in AdTech utilization. As for some examples of platforms digital advertising technology such as SmartyAds, TubeMogul, Simpli.fi, MediaMath, TADEX (Tanah Air Digital Exchange), and PubMatic.

Development digital Advertising

In Indonesia alone digital advertising emerged as a positive trend in the business world, especially in technology-based businesses. This is evidenced by the large budget for digital advertising in Indonesia, according to a note made by Pubmatic entitled "2019 Global Digital Ad Trends Report" which explains that Indonesia's budget for installation is US$2,6 billion.

Of course, the main factor why digital advertising is so popular is the high use of the internet in the country, according to the Association of Indonesian Internet Service Providers (APJII), Indonesia has experienced a significant increase in internet users since 2019. Of course this can be seen as a profitable opportunity for companies. operating on a digital platform. 

There can be no solution if there is no problem, one of the problems often experienced by brands and large companies today is the difficulty in processing the advertising assets they have.

The solution is to start many companies popping up startup who provide services advertisement technology In this case, the hope is that it can help maximize all business activities of various classes.

One of the latest innovations related advertisement technology now presented by Telkomsel who collaborated with DailySocial.id by holding a Hackathon entitled Digihackaction 2021.

The first Adtech and Martech (marketing technology) hackathon activity in Indonesia is a breakthrough that was carried out in collaboration by Telkomsel DigiAds with Tinc and DailySocial.id. This event aims to make it easier for businesses, especially micro, small and medium enterprises (MSMEs) that need innovation and solutions in the field of AdTech and Martech. At the same time empowering and opening up opportunities for innovators who want to continue their journey in the field of advertising innovation, and create “customer centric” innovations in presenting advertising innovations that can help the industry and Indonesia.

Not only has a direct impact on Adtech and Martech in Indonesia, through a variety of creative ideas they have,  You have the opportunity to become a member of the community to become a partner and be able to participate in programs organized by Telkomsel DigiAds and Tinc. Including being an important part in the development of the digital ecosystem in Indonesia together Telkomsel.

For those of you who are interested in the world of digital advertising and marketing, you can register your idea or innovation in Digihackaction 2021, at no cost. Through this activity, your business has the opportunity to expand the range of connections with partners Telkomsel Digiads and Tinc, for a chance to get prizes of up to Rp. 100 million. We look forward to your best innovations for the development of AdTech and Martech Indonesia at Digihackaction 2021.

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