TapFeedback Provides Digital Platform for Customer Satisfaction Survey

For businesses to get feedback from users is one thing that is useful. In addition to being able to measure the level of user satisfaction, these data can also be used to measure user satisfaction pintu further innovation. TapFeedback is here by offering a solution for businesses to manage feedback from their users with an online survey method.

TapFeedback was initiated by Ditto Priyawardhana, who is also founder and Managing Director of CX-Go, a consulting firm for market research. The initial idea of ​​TapFeedback was obtained from the problems they encountered, most businesses still use conventional methods to collect feedback from their users.

"[...] we saw a problem those in restaurants, they get customer feedback using a physical form. We identify pain points that comes from this process and we are trying to find a more simple and efficient method, so Tapfeedback was born," explained Ditto.

Tapfeedback has several features set up to make it easier for businesses to manage surveys, including taking advantage of template for form design. There are two form formats provided, namely: "on site" and "by mail". Format on site intended for businesses that collect customer feedback through direct interaction, whereas "by mail" used for surveys by sending emails to customers.

On the dashboard Tapfeedback also provides a menu of reports and analysis, which is expected to make it easier for users to collect data obtained from surveys.

"Users can see the results of each individual survey and can respond directly to improve engagement. Tapfeedback provides analysis and reports on survey results online real-time so that users no longer need to bother entering data and processing it manually in Excel," explained Ditto.

Launching at the end of the year, optimistic to be able to accept the community

Tapfeedback is still really in its early stages. They are still in phase private beta. However, launching its product in the fourth quarter of the year is Ditto's goal. He has also prepared a series of strategies to be accepted by users in Indonesia.

"To reach users, the strategy used is direct marketing and through social media. Currently we are more focused on direct marketing directly communicate to the restaurant owner or company service industry others," added Ditto.

Although relatively new, Ditto is quite optimistic about the development of TapFeedback. He even hopes that in the next one or two years his company will become a top of mind for customer feedback platform for businesses and can develop into a survey platform that can be used for any purpose.