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The TADA loyalty and rewards platform announced additional funding from Giftee, Inc., an end-to-end Japanese e-gift company, with an undisclosed amount. Fresh funds will be allocated for further technology upgrades, as well as expanding its presence in regional markets.
TADA is Giftee, Inc.'s second portfolio in Southeast Asia after AdEasy, a Malaysian startup in July 2020.
Giftee is an end-to-end e-gift platform that provides solutions from issuance to distribution since 2010. The company has been listed on the Japanese stock exchange since 2019. In 2018, the company expanded to Malaysia (Giftee Malaysia) and made available in Vietnam three years (Giftee Mekong) through a joint venture between Giftee Malaysia and Mekong Communications.
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