Supporting MSMEs to Go Digital, iSeller Presents the iSeller Go Application

The MSME industry has a massive contribution to Indonesia's GDP. The growth of MSMEs in Indonesia has increased every year. Reported from data.tempo.coCurrently, there are more than 65 million MSMEs spread across Indonesia. DSInnovate Report stated, sourced from data from the Ministry of Cooperatives and SMEs, the MSME sector contributed 61.07% of Indonesia's GDP or equivalent to more than 8,500 trillion Rupiah. From this data, it can be seen that MSMEs have great potential for economic growth in Indonesia.

Despite having massive potential, the MSME industrial sector has not escaped the economic slowdown caused by the pandemic. Written by merdeka.comMinister of State-Owned Enterprises (BUMN) Erick Thohir said as many as 87,5 percent of Micro, Small and Medium Enterprises (MSMEs) in Indonesia were affected by the pandemic. As a result, such conditions encourage business digitization to become an essential factor in pursuing significant growth.

Still in the DSInnovate report, digitizing MSMEs is believed to be able to encourage promotion and marketing efforts, in addition to digitizing open access to payments that can reach all circles. Moreover, MSMEs who join E-commerce, so that it can be known by many people. The use of the digital wallet feature is one of them.

Entering the digital ecosystem, MSMEs will get other positive impacts such as being able to expand market reach, marketing features on the internet E-commerce can also promote MSME businesses easily and can create advertisements quickly. E-commerce which is integrated with the expedition service can also help MSME business players in sending products to consumers.

Although it has many positive sides, efforts to digitize MSMEs still face various challenges. Joining MSMEs with E-commerce feels very complex and difficult for small businesses to understand. Moreover, if small traders, such as home industries, carts, and stalls have difficulty selling online for not having the appropriate device.

In the midst of increasingly advanced technological innovations, there has been a platform that is able to overcome these problems, one of which is iSeller, which has just officially launched iSeller Go in September 2021. An application that can help SMEs go digital.

iSeller's dedication to participate in digitizing MSMEs through iSeller Go

iSeller is a sales platform omni-channel, where business people can build their own business online nor offline. MSME businesses can be easily built offline with Ppoint of sale, as well as online by making website integrated iSeller.

Currently, iSeller is launching a new product service in the form of an application, namely iSeller Go. This service is made in the form of an Android application with a simple interface designed to be easier to use (user friendly). In iSeller Go, MSME players can easily digitize their business. Making site online personal can even be made only with capital smartphone just. This innovation was specially created by iSeller to help MSME players who have difficulty selling online because they don't have the right device or display E-commerce, websiteand platform sale online complicated.

iSeller Go App

This convenience adds a plus, especially in the midst of the rising trendsocial commerce, especially those who sell on Instagram, MSME actors can integrate their stores into social media to reach more customers and make it easier followers to buy products directly from Instagram to the store online.

By providing the concept of simplicity, the iSeller Go application is designed to provide easy-to-use features, ranging from the sales process, products, investments, delivery services, to financial transactions.

For payment, there are 5 options digital wallets available, bank transfers, and minimarket partners as well as 11 expeditions that can be used. This payment and delivery service has been integrated, so there is no need to bother registering a store with digital wallets and return shipping services, especially since iSeller Go has partnered with GrabExpress to provide free shipping. So, it is enough to turn on iSeller Pay and set the store address, all payments and shipping services are ready to be used.

Through the iSeller application, MSME players also don't need to worry about time management. Business people can also directly take product photos via smartphone to share the online store website link on their Instagram. Not only that, payment links can also be sent directly to customers via WhatsApp, no need to create links manually so it saves time.

With applications that provide free services, SMEs do not need to worry about developing websites or subscription fees. So that MSME actors can save on expenses and divert these funds for other needs.

MSME business actors can implement selling activities in various ways channel (online, offline, and through marketplace) by using the iSeller Go application, so that it can reach a wider market and can bring in new customers.

“With so many businesses growing, we hope to accelerate the digitization of MSMEs in Indonesia. iSeller presents the iSeller Go application which is expected to help business people, especially MSMEs, to be more enthusiastic in developing their business, helping the movement of the Indonesian economy, "said CEO of iSeller, Jimmy Petrus.

The same thing was conveyed by the CCO of iSeller, Kevin Ventura. iSeller Go can be used for small-scale businesses to MSMEs and helps business actors to go digital. iSeller Go comes with full features and interface which is very easy to use for all small-scale businesses and SMEs.

Services provided and only use smartphone as a transaction medium, iSeller claims that the fees offered are more affordable than conventional systems, thus minimizing operational costs. Because the business is owned and managed alone.

MSMEs can increase sales during this pandemic, because iSeller Go provides services to be able to sell at various sites channel (online and offline, and various marketplace), so the use of omnichannel this can increase revenue. Not only that, customers can also find their business from various sources channel, of course the potential to bring in new customers and also greater profits for MSMEs.

Services dedicated to MSMEs who are starting to try to go digital can be visited via isellergo.id

Disclosure: This article is endorsed by iSeller