How to Optimize Social Commerce to Increase Sales?

Social commerce is currently one of the people's mainstay platforms for shopping. Social commerce is the right choice for merchants to market their products online.

No matter how small the business is, it would be better if it penetrated the digital market because consumers in today's digital era tend to prefer online shopping to offline shopping which they consider to be more effective and efficient in any way, especially time. Moreover, the pandemic situation which has limited people's mobility has made people rely more and more on online shopping while at the same time encouraging MSMEs to adapt to digital platforms.

Various categories ranging from fashion, home and living, beauty and care, electronics, to food and beverage can even expand their market on digital platforms. However, traders who wish to venture into the digital market need to pay attention to which platform is right for their products.

This right selection certainly needs to consider various aspects with the aim that traders can optimize the platform to expand their marketing while increasing sales. In addition to recognizing the consumer characteristics of your product, you also need to consider the characteristics of each platform that will be selected whether it is suitable for the consumer characteristics of your product or not. Check out the social selection tips social commerce following.

Tips for Choosing Social Media as the right Social Commerce

• Determine your target consumers

Not only before entering the digital market, even target consumers must be determined from the start when you are planning the business that you will run.

Determining the market and target consumers as well as recognizing the character and preferences of the target consumers is very important because this will form the basis for determining future marketing strategies, including being one of the factors considered in choosing the right social commerce platform to expand markets and sales.

• Get to know the user character of each social media

In choosing social media as an online sales platform, you need to consider the users of each social media. Choose social media whose users match the target consumers for your product, be it age, gender, profession, demographics, preferences, and so on.

For example, Instagram is dominated by users under 35 years of age and has a focus on content in the form of photos or videos. Therefore Instagram is suitable for businesses with product categories that require an emphasis on visuals such as beauty products or clothing.

• Choose a platform that suits your business type

See the suitability of the platform to choose from for your type of business. Of course, all types of business can penetrate the digital market, but seeing the suitability of the type of business with the chosen digital platform will help you focus your marketing activities and strategies. For example, your product needs visual emphasis, then you can optimize the use of Instagram and Tiktok even more.

Entering the digital market means expanding your target potential consumers. Through the platform you choose, you can reach more potential customers, interact directly with them, and persuade them through the content you present. After choosing the right platform, you need to determine a strategy to be able to optimize the platform.

Strategies for Optimizing Social Commerce to Increase Sales

• Upload content regularly

Keep your consumers connected with your products through uploaded content. Content can be in the form of new products/catalogs or just interactive content with your consumers.

If you upload content, of course the content will appear on consumers' social media pages and make consumers always remember your brand. You can create creative content in the form of photos, videos or even in the form of text.

• Pay attention to the quality of uploaded content

If the platform you use prioritizes visuals like Instagram, then you need to pay attention to the quality of the photos or videos that are shared. Don't share low-resolution content that will degrade your product image.

• Responsive and Interactive

Admin services that manage online platforms will also influence consumer purchasing decisions. One of the conveniences offered by social commerce is where brands can interact directly with their consumers, either through the comments column or the direct message feature.

Therefore, it is important to provide friendly and responsive service to consumers who ask questions or complain.

• Follow the rising trend

Following trends will help you create engaging content. People tend to want to know what's trending at the moment, creating trending content will encourage your content to reach a wider audience.